Japanese firms get creative to make the summer no sweat

With the imminent arrival of Japan's notoriously sticky summer months, companies here are scrambling to provide the coolest and most effective ways to keep the heat at bay.

Forecasters say this year is likely to be a particularly hot and humid one, and that will be made worse by restrictions on the use of air conditioning units because of power shortages caused by the destruction of the Fukushima Dai-ichi nuclear plant by the March 11 earthquake and tsunami.

In the wake of that disaster, tens of millions of people are looking for the best way to keep cool, with many of the products being released here likely to find their way onto overseas markets in the future.

Major stores are bracing themselves for increased demand for products that will keep users cool, with the Yokohama branch of the Tokyu Hands store, for example, setting up a display of new products on its ground floor.

Alongside traditional fans are a selection of neck-chillers, pens with battery-operated fans on their caps, a selection of cooling body sprays and fashionably designed cool packs.

And judging from the consumers snapping up the products, people are concerned at just how long and just how hot the coming summer is going to be. One of the most popular items is proving to be the Cool Scarf, a stylish cloth pouch that contains a cooling gel that a user places in the fridge overnight and is ready to be wrapped around the neck first thing in the morning.

M-Craft Co. has developed a slender backpack that can be filled with a gel that is cooled in the freezer before the "Ice Ruck" is slipped over one's shoulders. The Yagihashi department store chain has started selling pillowcases that contain a pocket for a vacuum-sealed pad that contains a refrigerated, moist fiber pack designed to stay cool long enough for a user to get to sleep.

Developed with bedding supplier Nishikawa Sangyo Co., the pillow and cool pack sets cost Y2,079 (€17.77).

Elsewhere, home appliance stores are promoting electric fans - with energy-saving versions particularly appealing to consumers - while Fast Retailing Co., the operator of the Uniqlo chain of discount clothing stores, has increased output of loose and thin clothing ahead of the summer season.

Given that companies and even the government has voiced support for staff wearing cooler and more casual clothing at the office, Uniqlo has launched a new range of polo shirts, men's chino trousers and linen jackets that are smart enough to wear to the office.

JR

News
Sir David Attenborough
people
Life and Style
Young girl and bowl of cereal
food + drink
Arts and Entertainment
Henry VIII played by Damien Lewis
tvReview: Scheming queens-in-waiting, tangled lines of succession and men of lowly birth rising to power – sound familiar?
Sport
football
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Arts and Entertainment
'The Archers' has an audience of about five million
radioA growing number of listeners are voicing their discontent; so loudly that even the BBC's director-general seems worried
News
i100
Arts and Entertainment
Ready to open the Baftas, rockers Kasabian are also ‘great film fans’
musicExclusive: Rockers promise an explosive opening to the evening
Life and Style
David Bowie by Duffy
fashion
Arts and Entertainment
Hell, yeah: members of the 369th Infantry arrive back in New York
booksWorld War Z author Max Brooks honours WW1's Harlem Hellfighters in new graphic novel
News
advertisingVideo: The company that brought you the 'Bud' 'Weis' 'Er' frogs and 'Wasssssup' ads, has something up its sleeve for Sunday's big match
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs General

    Tradewind Recruitment: English Teacher

    Negotiable: Tradewind Recruitment: This post arises as a result of the need to...

    Tradewind Recruitment: Class Teacher Required ASAP In Uminster

    £120 - £150 per annum: Tradewind Recruitment: I am recruiting on instruction o...

    Ashdown Group: Head of Finance - Financial Director - London - £70,000

    £70000 per annum: Ashdown Group: Head of Finance - Financial Controller - Fina...

    Ashdown Group: Marketing Executive - Wimbledon, SW London

    £24000 - £28000 per annum + benefits: Ashdown Group: Marketing Executive - Wim...

    Day In a Page

    Isis hostage crisis: Militant group stands strong as its numerous enemies fail to find a common plan to defeat it

    Isis stands strong as its numerous enemies fail to find a common plan to defeat it

    The jihadis are being squeezed militarily and economically, but there is no sign of an implosion, says Patrick Cockburn
    Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action

    Virtual reality: Seeing is believing

    Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action
    Homeless Veterans appeal: MP says Coalition ‘not doing enough’

    Homeless Veterans appeal

    MP says Coalition ‘not doing enough’ to help
    Has The Archers lost the plot with it's spicy storylines?

    Has The Archers lost the plot?

    A growing number of listeners are voicing their discontent over the rural soap's spicy storylines; so loudly that even the BBC's director-general seems worried, says Simon Kelner
    Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

    Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

    Scientists unearthed the cranial fragments from Manot Cave in West Galilee
    World War Z author Max Brooks honours WW1's Harlem Hellfighters in new graphic novel

    Max Brooks honours Harlem Hellfighters

    The author talks about race, legacy and his Will Smith film option to Tim Walker
    Valentine's Day cards: 5 best online card shops

    Don't leave it to the petrol station: The best online card shops for Valentine's Day

    Can't find a card you like on the high street? Try one of these sites for individual, personalised options, whatever your taste
    Greece elections: In times like these, the EU has far more dangerous adversaries than Syriza

    Greece elections

    In times like these, the EU has far more dangerous adversaries than Syriza, says Patrick Cockburn
    Holocaust Memorial Day: Nazi victims remembered as spectre of prejudice reappears

    Holocaust Memorial Day

    Nazi victims remembered as spectre of prejudice reappears over Europe
    Fortitude and the Arctic attraction: Our fascination with the last great wilderness

    Magnetic north

    The Arctic has always exerted a pull, from Greek myth to new thriller Fortitude. Gerard Gilbert considers what's behind our fascination with the last great wilderness
    Homeless Veterans appeal: Homeless in Wales can find inspiration from Daniel’s story

    Homeless Veterans appeal

    Homeless in Wales can find inspiration from Daniel’s story
    Front National family feud? Marine Le Pen and her relatives clash over French far-right party's response to Paris terror attacks

    Front National family feud?

    Marine Le Pen and her relatives clash over French far-right party's response to Paris terror attacks
    Pot of gold: tasting the world’s most expensive tea

    Pot of gold

    Tasting the world’s most expensive tea
    10 best wildlife-watching experiences: From hen harriers to porpoises

    From hen harriers to porpoises: 10 best wildlife-watching experiences

    While many of Britain's birds have flown south for the winter, it's still a great time to get outside for a spot of twitching
    Nick Easter: 'I don’t want just to hold tackle bags, I want to be out there'

    'I don’t want just to hold tackle bags, I want to be out there'

    Nick Easter targeting World Cup place after England recall