"We want to portray KFC as the company that bundles and packages real food," says Martin Shuker, UK marketing director. "It's about being seen as more than just a snack. We are improving the restaurants with pictures on the wall and offering parking." Restrain your mirth. Pepsico Restaurants International (yup, Pepsi owns KFC and Pizza Hut) are spending millions on this, er, repositioning. The company has hauled in top glamour names, rumoured to include the likes of Ulrika Jonsson and Dani Behr, to head up its global advertising push. The adverts are classy, smooth, mainstream and break on your TV screens in a month's time, when the new face of KFC is presented to the world.
The question is, do Kentucky Fried Chicken know they would be crazy to throw out the Pissed Pound baby with the rats-for-food bath water? When it comes to fast-food late-night joints, forget about the ladies who lunch, what about the lads who lager?Reuse content