Looming on the horizon

It may look like wicker, but Lloyd Loom furniture won't snag, sag or creak.

People have always known Lloyd Loom, even if they haven't known what it is," says David Breese, the managing director and founder of Lloyd Loom of Spalding. "If you say to nine of out 10 people, do you remember, in your parents' house, the gold corner linen basket in the bedroom or the bathroom, they will say 'oh yes, my mum did have one of those'." To the unobservant eye, these linen baskets may look like cane but throw your dirty clothes into such a basket, and the chances are that they will snag on the cane's edges and splits. Toss your delicate satin slip into a Lloyd Loom equivalent and it will glide gently over the smooth weave and finished edges, and on to the pile of clothes at the bottom of the basket.

Whereas cane or rattan is handwoven directly onto the frame of a piece of furniture, Lloyd Loom is a machine-woven material made from tightly twisted paper, reinforced down the middle of the weft with steel and produced on a loom in a continuous strip (like a length of tweed) that is then cut and tacked on to a bent beechwood frame, with the weft as the upright stake. Production is about 40 times faster than hand-weaving and avoids the blunt edges, creaks and sagging of short-stranded canes. However, the name is more commonly associated with the furniture constructed from this material, than its actual method of production. Some 20 million pieces were produced in America and England in the 50 years after the American Marshall Burns Lloyd patented his wicker-weaving system in 1917 and the furniture, especially the curvaceous deep-backed, high-armed chairs, is immediately evocative of the glamorous days of cruise liners and grand hotels, mint juleps on the veranda and, of course, satin slips.

By the 1960s the early makers of Lloyd Loom, in Menominee, Tennessee, and Lusty's in Bow, London, had gone out of business, their easy, natural look giving way to the modernism of plastic and metal furniture. But, in the early 1980s, David Breese, at the time an antiques dealer trading period pine furniture to the Dutch, noticed that there was an increasing demand from his customers for vintage Lloyd Loom pieces. "Before long, I was sending container-loads of old Lloyd Loom across to Holland." Breese sensed a potential market and, being a practical, inquisitive sort of chap, he took apart a chair, to see how it had been made. Ten years on, from that act of seeming destruction, he has created a company with a workforce of 95, an output of 700-800 chairs a week, and a 1995 Queen's Award for Export hanging in pride of place in the lobby.

Having decided that he wanted to make Lloyd Loom furniture himself, Breese set off on a stony path: with the factories out of production, it was impossible to find anyone who knew how the fabric was woven. The Lusty's factory in Bow had been blitzed in 1940, and the only people he could find who had worked there had been in painting and distribution, rather than on the looms themselves. However, by trial and error he slowly managed to get into production, adapting twisting machines and looms from the textile trade.

At present, 86 per cent of Breese's products are for the export market, with Germany and Holland being the main customers. "In Germany, they haven't any history of Lloyd Loom like they have in Britain, and they sell it as a design classic - this marvellous new product made from 25 per cent recycled paper. It's environmentally friendly and it is stylish." The way in which furniture is sold on the Continent, Breese believes, is more conducive to accepting modern designs. "They have furniture shops, the like of which you don't really find in the UK, with much more mixing of old with the new. Every town in Germany will have a shop like Heal's or the Conran Shop. That is our sort of customer." With the appointment of a new managing director to run the furniture manufacturing (the company sells directly from the factory), Breese hopes to concentrate on contemporary designs, working with the industrial designer Geoff Hollington to create pieces with little more than a cursory nod to the past.

The UK market, however, is a different kettle of fish. Although the British are lovers of nostalgia, with so many original Lloyd Loom pieces still around at very reasonable prices, it is difficult to convince customers to cough up pounds 200 or so for a new chair. But Breese is almost messianic in his conviction that Lloyd Loom is ready for its second coming. "I firmly believe that Lloyd Loom woven-fibre material is the material for the Nineties," he says with utter conviction. Next month, a showroom opens at the Spalding base which aims to display Lloyd Loom as an integral part of a modern house's furniture, rather than mere period pieces for the bathroom or bedroom.

Breese is trying to find other ways of moving out of the shadow of the past, while still retaining the integrity of the material. His looms are capable of producing about 1,000m more material a week than can be made into furniture, so this is being sold to companies which have jumped on the bandwagon for such an attractive product. "So many people are interested in incorporating the look of Lloyd Loom into their products that, if prospective competitors don't get the weave from us, they will get it from somewhere else," says Breese. "We might as well have a slice of the cake, though I do generally try and sell it to people who aren't going to reproduce the look of Lloyd Loom furniture. For example, we sell to companies that make nursery furniture, or just the round chair seats." There is a big market for it in that way.

Breese has no fears of his company going the way of its predecessors. "Even if the classic styles of Lloyd Loom go back out of fashion, the material will never go out of fashion. Wicker has been produced since the early 1800s and only the styles have changed. There will always be a place for woven fibre." And there will always be a place for snag-free linen baskets.

Lloyd Loom of Spalding, Wardentree Lane, Pinchbeck, Spalding, Lincs PEll 3SY.

Tel: 01775 712111.

PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs General

    Tradewind Recruitment: KS2 Teacher

    Negotiable: Tradewind Recruitment: My client is a two form entry primary schoo...

    Tradewind Recruitment: English Teacher

    Negotiable: Tradewind Recruitment: My client is an excellent, large partially ...

    Tradewind Recruitment: Science Teacher

    £90 - £140 per day: Tradewind Recruitment: I am currently working in partnersh...

    Tradewind Recruitment: Year 3 Primary Teacher

    £100 - £150 per day: Tradewind Recruitment: Year 3 Teacher Birmingham Jan 2015...

    Day In a Page

    Isis hostage crisis: The prisoner swap has only one purpose for the militants - recognition its Islamic State exists and that foreign nations acknowledge its power

    Isis hostage crisis

    The prisoner swap has only one purpose for the militants - recognition its Islamic State exists and that foreign nations acknowledge its power, says Robert Fisk
    Missing salvage expert who found $50m of sunken treasure before disappearing, tracked down at last

    The runaway buccaneers and the ship full of gold

    Salvage expert Tommy Thompson found sunken treasure worth millions. Then he vanished... until now
    Homeless Veterans appeal: ‘If you’re hard on the world you are hard on yourself’

    Homeless Veterans appeal: ‘If you’re hard on the world you are hard on yourself’

    Maverick artist Grayson Perry backs our campaign
    Assisted Dying Bill: I want to be able to decide about my own death - I want to have control of my life

    Assisted Dying Bill: 'I want control of my life'

    This week the Assisted Dying Bill is debated in the Lords. Virginia Ironside, who has already made plans for her own self-deliverance, argues that it's time we allowed people a humane, compassionate death
    Move over, kale - cabbage is the new rising star

    Cabbage is king again

    Sophie Morris banishes thoughts of soggy school dinners and turns over a new leaf
    11 best winter skin treats

    Give your moisturiser a helping hand: 11 best winter skin treats

    Get an extra boost of nourishment from one of these hard-working products
    Paul Scholes column: The more Jose Mourinho attempts to influence match officials, the more they are likely to ignore him

    Paul Scholes column

    The more Jose Mourinho attempts to influence match officials, the more they are likely to ignore him
    Frank Warren column: No cigar, but pots of money: here come the Cubans

    Frank Warren's Ringside

    No cigar, but pots of money: here come the Cubans
    Isis hostage crisis: Militant group stands strong as its numerous enemies fail to find a common plan to defeat it

    Isis stands strong as its numerous enemies fail to find a common plan to defeat it

    The jihadis are being squeezed militarily and economically, but there is no sign of an implosion, says Patrick Cockburn
    Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action

    Virtual reality: Seeing is believing

    Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action
    Homeless Veterans appeal: MP says Coalition ‘not doing enough’

    Homeless Veterans appeal

    MP says Coalition ‘not doing enough’ to help
    Larry David, Steve Coogan and other comedians share stories of depression in new documentary

    Comedians share stories of depression

    The director of the new documentary, Kevin Pollak, tells Jessica Barrett how he got them to talk
    Has The Archers lost the plot with it's spicy storylines?

    Has The Archers lost the plot?

    A growing number of listeners are voicing their discontent over the rural soap's spicy storylines; so loudly that even the BBC's director-general seems worried, says Simon Kelner
    English Heritage adds 14 post-war office buildings to its protected lists

    14 office buildings added to protected lists

    Christopher Beanland explores the underrated appeal of these palaces of pen-pushing
    Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

    Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

    Scientists unearthed the cranial fragments from Manot Cave in West Galilee