Shady Lady seeks male escorts with staying power

A Nevada brothel is recruiting to take advantage of a law change and offer services to women clients

The job has its perks. Pay is excellent. Hours are sociable. The surroundings are clean and comfortable, if a tiny bit chintzy, and you're guaranteed to meet lots of fascinating women. The catch? You are required to have sex with them.

A Nevada brothel is seeking men with what its advertisement describes as a "good work ethic" and a "willingness to please," to join the ranks of the world's oldest profession and become America's first fully legal male prostitutes.

Bobbi Davis, the owner and madam of the Shady Lady Ranch, is interviewing applicants, who must be aged between 21 and 40, and have submitted two photographs ("a head shot, and a body shot, no nudes") plus a short biography. "I'm, looking for the 'it' factor," she says. "By that, I mean the intangible something, which only a few people have, that makes you really want to know them and be around them. We've had around 160 applications, from people from all walks of life, and I'd say only about 20 per cent of them have it."

The recruitment drive comes after Ms Davis, whose bordello sits on a remote stretch of highway to the east of Death Valley, 150 miles north-west of Las Vegas, successfully campaigned to secure a change in state law to allow male sex workers to receive professional licences. Previously, all Nevada prostitutes were legally required to undergo monthly cervical exams to prevent the spread of sexually transmitted disease. "Obviously, that was impossible for men, so we couldn't employ them," says Ms Davis.

The Shady Lady has employed women for years. But the tricky economy has prompted her decision to branch out. "There's a demand for it," says Ms Davis. "Since we started looking for men, I have received emails from at least 60 women who are potential clients. Their needs are simply not being catered for anywhere else."

Nevada has always stood alone among US states in permitting prostitution outside of major conurbations such as Las Vegas and Reno, where selling sex is common, but illegal. The rules represent a throwback to Wild West days, consistent with the state's liberal approach to alcohol and gambling. Until now, brothels have chiefly served long-distance truck drivers and miners, plus punters prepared to endure the long drive from Vegas.

Ms Davis says her decision to seek female customers brings with it two great unknowns. The first involves logistics: gigolos are a comparatively rare phenomenon, so Ms Davis has so far been unable to establish whether new recruits will be able to muster the "enthusiasm" to cater for multiple clients. "It's one of my first questions at interview," she says. "There are some men who reckon they can only perform once or twice a day, and others who say they can cater for two or three customers. Viagra might help, and we're also considering Cialis, a pill you can take once a day."

The other unknown involves pricing. At present, costs for male customers at the Shady Lady start at $200 (£125), for which you get a 40-minute "party." Female punters, however, are likely to demand longer sessions. "Our feedback is that they'll require at the very least a full massage at the start of a session," says Ms Davis. "It's one of the reasons we're still working on price points. We obviously want to keep it affordable, but at the same time we know women require longer time frames to achieve intimacy."

The Shady Lady, set in gardens in the high desert, boasts a parlour with a Provençal theme, a Chinese bedroom and a "famous" red, heart-shaped bath, or "love tub." It has always taken a pro-active approach to business, and, when oil prices hit record highs in 2008, garnered international attention by offering $20 fuel vouchers to clients.

Ms Davis admits that the move to male prostitution is more controversial. Betraying a moral compass, which could perhaps only exist in America, owners of rival brothels complained against the recent law change, because it could result in the promotion of homosexuality. She says, however, that for the time being, the Shady Lady will resist the temptation to serve the gay community. "Times are hard, and we certainly wouldn't rule it out, but we have done some research and discovered homosexuals are already pretty well catered for, in what you might call the grey market," she says.

Have you tried new the Independent Digital Edition apps?
Life and Style
ebookNow available in paperback
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Arts and Entertainment
a clockwork orange, stanley kubrick
The Tesco Hudl2: An exceptional Android tablet that's powerful, well-built and outstanding value

Life and Style
food + drinkAuthor DBC Pierre presents his guide to the morning after
Sarah Silverman (middle) with sister Reform Rabbi Susan Silverman (right) and sister actress Laura Silverman (left) at Jerusalem's Western Wall for feminist Hanuka candle-lighting ceremony
peopleControversial comedian stages pro-equality Hanukkah lighting during a protest at Jerusalem's Wailing Wall
Arts and Entertainment
The Bach Choir has been crowned the inaugural winner of Sky Arts’ show The Great Culture Quiz
arts + ents140-year-old choir declared winner of Sky Arts' 'The Great Culture Quiz'
Life and Style
food + drink
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs General

    Recruitment Genius: Finance Director

    £65000 - £80000 per annum: Recruitment Genius: Finance Director required to jo...

    Recruitment Genius: Medico-Legal Assistant

    £15000 - £25000 per annum: Recruitment Genius: This is a unique opportunity fo...

    Ashdown Group: (PHP / Python) - Global Media firm

    £50000 per annum + 26 days holiday,pension: Ashdown Group: A highly successful...

    The Jenrick Group: Quality Inspector

    £27000 per annum + pension + holidays: The Jenrick Group: A Quality Technician...

    Day In a Page

    Homeless Veterans appeal: 'You look for someone who's an inspiration and try to be like them'

    Homeless Veterans appeal

    In 2010, Sgt Gary Jamieson stepped on an IED in Afghanistan and lost his legs and an arm. He reveals what, and who, helped him to make a remarkable recovery
    Could cannabis oil reverse the effects of cancer?

    Could cannabis oil reverse effects of cancer?

    As a film following six patients receiving the controversial treatment is released, Kate Hilpern uncovers a very slippery issue
    The Interview movie review: You can't see Seth Rogen and James Franco's Kim Jong Un assassination film, but you can read about it here

    The Interview movie review

    You can't see Seth Rogen and James Franco's Kim Jong Un assassination film, but you can read about it here
    Serial mania has propelled podcasts into the cultural mainstream

    How podcasts became mainstream

    People have consumed gripping armchair investigation Serial with a relish typically reserved for box-set binges
    Jesus Christ has become an unlikely pin-up for hipster marketing companies

    Jesus Christ has become an unlikely pin-up

    Kevin Lee Light, aka "Jesus", is the newest client of creative agency Mother while rival agency Anomaly has launched Sexy Jesus, depicting the Messiah in a series of Athena-style poses
    Rosetta space mission voted most important scientific breakthrough of 2014

    A memorable year for science – if not for mice

    The most important scientific breakthroughs of 2014
    Christmas cocktails to make you merry: From eggnog to Brown Betty and Rum Bumpo

    Christmas cocktails to make you merry

    Mulled wine is an essential seasonal treat. But now drinkers are rediscovering other traditional festive tipples. Angela Clutton raises a glass to Christmas cocktails
    5 best activity trackers

    Fitness technology: 5 best activity trackers

    Up the ante in your regimen and change the habits of a lifetime with this wearable tech
    Paul Scholes column: It's a little-known fact, but I have played one of the seven dwarves

    Paul Scholes column

    It's a little-known fact, but I have played one of the seven dwarves
    Fifa's travelling circus once again steals limelight from real stars

    Fifa's travelling circus once again steals limelight from real stars

    Club World Cup kicked into the long grass by the continued farce surrounding Blatter, Garcia, Russia and Qatar
    Frank Warren column: 2014 – boxing is back and winning new fans

    Frank Warren: Boxing is back and winning new fans

    2014 proves it's now one of sport's biggest hitters again
    Jeb Bush vs Hillary Clinton: The power dynamics of the two first families

    Jeb Bush vs Hillary Clinton

    Karen Tumulty explores the power dynamics of the two first families
    Stockholm is rivalling Silicon Valley with a hotbed of technology start-ups

    Stockholm is rivalling Silicon Valley

    The Swedish capital is home to two of the most popular video games in the world, as well as thousands of technology start-ups worth hundreds of millions of pounds – and it's all happened since 2009
    Did Japanese workers really get their symbols mixed up and display Santa on a crucifix?

    Crucified Santa: Urban myth refuses to die

    The story goes that Japanese store workers created a life-size effigy of a smiling "Father Kurisumasu" attached to a facsimile of Our Lord's final instrument of torture
    Jennifer Saunders and Kate Moss join David Walliams on set for TV adaptation of The Boy in the Dress

    The Boy in the Dress: On set with the stars

    Walliams' story about a boy who goes to school in a dress will be shown this Christmas