A very public proposal: Would you follow Kim Kardashian and Kanye West's lead?

The public proposals usually involve flashmobs that culminate in someone getting down on one knee - all of course caught on camera

This weekend, American viewers of reality show Keeping Up with the Kardashians will see the programme's star, Kim, get engaged to her rapper boyfriend, Kanye West. The proposal, which happened in October last year, was rumoured to have cost millions and involved hiring an entire baseball pitch, fireworks, a 50-strong orchestra, private jets, a diamond as big as a Ritz cracker... and lots of TV cameras.

West's very public gesture is the zenith of what is a growing trend for proposals with viral potential. We're talking flashmobs; a pre-organised happening, usually in a very ordinary place (shopping centres are popular), involving apparently ordinary people breaking into a choreographed dance or song, culminating in someone getting down on one knee. All caught on camera, preferably professionally shot.

Efforts shared on social media get serious traffic. "Spencer's Home Depot Marriage Proposal" – filmed in a DIY shop in Utah – has had 11 million views since September 2013.

There has been a rise in OTT British proposals, too. This week saw the broadcast of the first episode of The Proposers, a TV series following London-based "proposal planners" as they arrange engagements. The series features a flash-mob choir on the London Eye and a choreographed ice dance. "We've had wedding videos for some time," says videographer Marco Federici of Federal State Media. "Now people are taking it to the next level; they want their own reality show made around it – from proposal to the big day."

Federici is accustomed to filming in Ibiza's superclubs, but in December, his venue was Glasgow's Braehead shopping centre to capture 32-year-old Bobby Beattie proposing to his girlfriend with the help of a dance group and Bruno Mars' "Marry You" track on the PA. The video, "A Christmas Love Story in Glasgow", has had more than 21,000 hits. And Federici has now been booked for more wedding-related work.

Jay Marsh, a freelance musician from south London, has also benefited from the trend for public proposals. In the last four months he’s been hired to play for three nearly-weds. Though none of the performances were filmed, he’s clear on what’s spawned the ideas:

“When there’s a superman cape involved and a series of placards to declare the guy's intentions, viral videos spring to mind.”

Are all-out proposals with an eye on internet fame going to become the norm? Not according to Bernadette Chapman, of Dream Occasions, an Essex-based wedding planner. She started offering proposal packages after reading about similar dedicated services in the US. But she soon scrapped the idea. "No one wanted to pay," she says. "People would ask for a flash mob, but they're expensive – there are musicians or dancers to hire, PA systems, a videographer, a photographer, plus an organising fee."

Both Chapman and Miryam Farrell, the weddings manager at Create Food and Party Design, a London-based catering and events company, say the couples that they work with err on the side of tradition.

"Our clients choose low-key ways of proposing, such as a romantic holiday or their first-date venue," says Farrell. "They tell us they want the actual moment to be private."

If it's a quiet proposal that's wanted, there's still help available. This Valentine's Day, "luxury lifestyle club" iVIP – accessed through apps, ranging from £0 to a whopping £699, offering a scale of access to exclusive hotels, supercars, private jets and more – is on hand to arrange last-minute proposals. In practice, anyone willing to pay can use the app to instruct iVIP's partner concierge service buy:time. In 10 years, it has organised about 50 proposals and is expecting a rise in demand after its inclusion in the app.

For many, any third party involvement in asking that special someone for their troth remains unthinkable. Ed Perrin, 30, a London-based windfarm developer, proposed to 29-year-old literary agent Camilla Young in the middle of watching a film while they were staying in an unglamourous B&B (with bunk beds instead of the more traditional four-poster).

"Milly would've been mortified if I'd done it in public," he says. "For years, I think she was avoiding climbing mountains with me at sunrise or sunset.

It's the most vulnerable and personal thing you can do together, and the idea of sharing that with anyone seemed a bit daft."

Try telling that to Kanye.

federalstatemedia.com

jaymarshmusic.com

createfood.co.uk

dream-occasions.co.uk

ivipworld.com


 

News
Jeremy Paxman has admitted he is a 'one-nation Tory' and complained that Newsnight is made by idealistic '13-year-olds' who foolishly think they can 'change the world'.
peopleThe idea has been greeted enthusiastically by the party's MPs
News
Michael Buerk in the I'm A Celebrity jungle 2014
people
Voices
File: David Cameron offers a toast during a State Dinner in his honour March 14, 2012
voicesAnd nobody from Ukip said babies born to migrants should be classed as migrants, says Nigel Farage
Arts and Entertainment
Avatar grossed $2.8bn at the box office after its release in 2009
filmJames Cameron is excited
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
Life and Style
ebookNow available in paperback
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Arts and Entertainment
Stik on the crane as he completed the mural
art
News
Happy in his hat: Pharrell Williams
people
Arts and Entertainment
Stella Gibson is getting closer to catching her killer
tvReview: It's gripping edge-of-the-seat drama, so a curveball can be forgiven at such a late stage
News
Brazilian football legend Pele pictured in 2011
peopleFans had feared the worst when it was announced the Brazil legand was in a 'special care' unit
News
i100(More than you think)
Sport
Brendan Rodgers seems more stressed than ever before as Liverpool manager
FOOTBALLI like Rodgers as a manager but Liverpool seem to be going backwards not forwards this season
News
The Magna Carta
archaeologyContemporary account of historic signing discovered
News
Phyllis Dorothy James on stage during a reading of her book 'Death Comes to Pemberley' last year
peopleJohn Walsh pays tribute to PD James, who died today
Sport
Benjamin Stambouli celebrates his goal for Tottenham last night
FOOTBALL
Life and Style
Dishing it out: the head chef in ‘Ratatouille’
food + drinkShould UK restaurants follow suit?
News
peopleExclusive: Maryum and Hana Ali share their stories of the family man behind the boxing gloves
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs General

    Ashdown Group: Senior PHP Developer - OOP, Javascript, HTML, CSS, SQL

    £39000 per annum: Ashdown Group: Senior PHP Developer - OOP, Javascript, HTML,...

    Austen Lloyd: Commercial / Residential Property - Surrey

    Excellent Salary: Austen Lloyd: SURREY MARKET TOWN - SENIOR PROPERTY SOLICITOR...

    Recruitment Genius: Graduate Programme - Online Location Services Business

    Negotiable: Recruitment Genius: What do you want to do with your career? Do yo...

    Recruitment Genius: Senior QC Scientist

    Negotiable: Recruitment Genius: This company is a leading expert in immunoassa...

    Day In a Page

    Homeless Veterans Christmas Appeal: ‘We give them hope. They come to us when no one else can help’

    Christmas Appeal

    Meet the charity giving homeless veterans hope – and who they turn to when no one else can help
    Should doctors and patients learn to plan humane, happier endings rather than trying to prolong life?

    Is it always right to try to prolong life?

    Most of us would prefer to die in our own beds, with our families beside us. But, as a GP, Margaret McCartney sees too many end their days in a medicalised battle
    Thomas Cook's outgoing boss Harriet Green got by on four hours sleep a night - is that what it takes for women to get to the top?

    What does it take for women to get to the top?

    Thomas Cook's outgoing boss Harriet Green got by on four hours sleep a night and told women they had to do more if they wanted to get on
    Christmas jumper craze: Inside the UK factory behind this year's multicultural must-have

    Knitting pretty: British Christmas Jumpers

    Simmy Richman visits Jack Masters, the company behind this year's multicultural must-have
    French chefs have launched a campaign to end violence in kitchens - should British restaurants follow suit?

    French chefs campaign against bullying

    A group of top chefs signed a manifesto against violence in kitchens following the sacking of a chef at a Paris restaurant for scalding his kitchen assistant with a white-hot spoon
    Radio 4 to broadcast 10-hour War and Peace on New Year's Day as Controller warns of cuts

    Just what you need on a New Year hangover...

    Radio 4 to broadcast 10-hour adaptation of War and Peace on first day of 2015
    Cuba set to stage its first US musical in 50 years

    Cuba to stage first US musical in 50 years

    Claire Allfree finds out if the new production of Rent will hit the right note in Havana
    Christmas 2014: 10 best educational toys

    Learn and play: 10 best educational toys

    Of course you want them to have fun, but even better if they can learn at the same time
    Paul Scholes column: I like Brendan Rodgers as a manager but Liverpool seem to be going backwards not forwards this season

    Paul Scholes column

    I like Brendan Rodgers as a manager but Liverpool seem to be going backwards not forwards this season
    Lewis Moody column: Stuart Lancaster has made all the right calls – now England must deliver

    Lewis Moody: Lancaster has made all the right calls – now England must deliver

    So what must the red-rose do differently? They have to take the points on offer 
    Cameron, Miliband and Clegg join forces for Homeless Veterans campaign

    Cameron, Miliband and Clegg join forces for Homeless Veterans campaign

    It's in all our interests to look after servicemen and women who fall on hard times, say party leaders
    Millionaire Sol Campbell wades into wealthy backlash against Labour's mansion tax

    Sol Campbell cries foul at Labour's mansion tax

    The former England defender joins Myleene Klass, Griff Rhys Jones and Melvyn Bragg in criticising proposals
    Nicolas Sarkozy returns: The ex-President is preparing to fight for the leadership of France's main opposition party – but will he win big enough?

    Sarkozy returns

    The ex-President is preparing to fight for the leadership of France's main opposition party – but will he win big enough?
    Is the criticism of Ed Miliband a coded form of anti-Semitism?

    Is the criticism of Miliband anti-Semitic?

    Attacks on the Labour leader have coalesced around a sense that he is different, weird, a man apart. But is the criticism more sinister?
    Ouija boards are the must-have gift this Christmas, fuelled by a schlock horror film

    Ouija boards are the must-have festive gift

    Simon Usborne explores the appeal - and mysteries - of a century-old parlour game