Monster toy trend set to spread to the States - Life and Style - The Independent

Monster toy trend set to spread to the States

A craze for new toys known as Moshi Monsters is taking hold among children in the United Kingdom and could spread to the United States when the toys are unveiled at the New York Toy Fair (February13- 16).

The toys are based on virtual monster characters that children are able to adopt online at http://www.moshimonsters.com/.  In the virtual game, children can befriend other "monsters" and play games that are designed to improve skills such as mathematics or vocabulary. The Moshi Monster toys, launched in the UK the week ending January 30, are aimed at children aged between six and 12 years and based on six key monster characters from the online game.

Mind Candy - the company behind the online game estimates that Moshi Monsters currently has around 34 million players worldwide, and one in every two UK children between the ages of six and 12 has 'adopted' a virtual Moshi Monster .  This popularity is obviously a trend the company expect to see transfer to the 'real' toys.

Moshi Monster toys and accessories are available to buy throughout Europe via Amazon's regional retailers. The toys cost anywhere from €11 to €22,  though related accessories are often cheaper.   

The longstanding trend for toys based on movie franchises is also expected to continue growing this year.  Toy manufacturer Mattel is launching a range of Green Lantern action figures and accessories based on the movie of the same name at the New York Toy Fair, while Lego toys inspired by Harry Potter and Hasbro's range of lightsabers from the Star Wars franchise were also voted amongst the Best New Toys at the London Toy Fair.

In addition to the Toy Fair in London (January 25-27) and the New York Toy Fair (February 13- 16) the latest toys were also be presented to trade professionals at the Nuremberg Toy Fair (February 3-8). These three toy fairs attract thousands of visitors from around the globe - the 2010 Nuremberg Toy Fair alone saw 76,000 visitors -a nd help set the top trends in the toy industry for the coming year and beyond.

Both the Nuremberg Toy Fair and the the upcoming New York Toy Fair are open to trade professionals only.

 

News
Paper trail: the wedding photograph found in the rubble after 9/11 – it took Elizabeth Keefe 13 years to find the people in it
newsWho are the people in this photo? It took Elizabeth Stringer Keefe 13 years to find out
Arts and Entertainment
Evil eye: Douglas Adams in 'mad genius' pose
booksNew biography sheds light on comic genius of Douglas Adams
Sport
FootballFull debuts don't come much more stylish than those on show here
News
i100
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Life and Style
ebooksFrom the lifespan of a slug to the distance to the Sun: answers to 500 questions from readers
Life and Style
Kim Kardashian drawn backlash over her sexy swimsuit selfie, called 'disgusting' and 'nasty'
fashionCritics say magazine only pays attention to fashion trends among rich, white women
Arts and Entertainment
TVShows like Agents of S.H.I.E.L.D are little more than marketing tools
Arts and Entertainment
Hit the roof: hot-tub cinema east London
architectureFrom pools to football pitches, rooftop living is looking up
Travel
travel
News
The ecological reconstruction of Ikrandraco avatar is shown in this illustration courtesy of Chuang Zhao. Scientists on September 11, 2014 announced the discovery of fossils in China of a type of flying reptile called a pterosaur that lived 120 millions years ago and so closely resembled those creatures from the 2009 film, Avatar that they named it after them.
SCIENCE
Life and Style
tech
Arts and Entertainment
Matisse: The Cut-Outs exhibition attracted 562,000 visitors to the Tate Modern from April to September
art
Life and Style
Models walk the runway at the Tom Ford show during London Fashion Week Spring Summer 2015
fashionLondon Fashion Week 2014
News
Kenny G
news
News
peopleThe black actress has claimed police mistook her for a prostitute when she kissed her white husband
Life and Style
techIndian model comes with cricket scores baked in
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs General

    Energy Markets Analyst

    £400000 Per Annum: The Green Recruitment Company: Job Title: Energy Markets An...

    Junior Web Analyst – West Sussex – Up to £35k DOE

    £30000 - £35000 Per Annum Plus excellent benefits: Clearwater People Solutions...

    Nursery Manager

    £22000 - £23000 per annum: Randstad Education Bristol: We are currently recrui...

    Web Analyst – Permanent – Up to £40k - London

    £35000 - £40000 Per Annum: Clearwater People Solutions Ltd: We are currently r...

    Day In a Page

    Mystery of the Ground Zero wedding photo

    A shot in the dark

    Mystery of the wedding photo from Ground Zero
    His life, the universe and everything

    His life, the universe and everything

    New biography sheds light on comic genius of Douglas Adams
    Save us from small screen superheroes

    Save us from small screen superheroes

    Shows like Agents of S.H.I.E.L.D are little more than marketing tools
    Reach for the skies

    Reach for the skies

    From pools to football pitches, rooftop living is looking up
    These are the 12 best hotel spas in the UK

    12 best hotel spas in the UK

    Some hotels go all out on facilities; others stand out for the sheer quality of treatments
    These Iranian-controlled Shia militias used to specialise in killing American soldiers. Now they are fighting Isis, backed up by US airstrikes

    Widespread fear of Isis is producing strange bedfellows

    Iranian-controlled Shia militias that used to kill American soldiers are now fighting Isis, helped by US airstrikes
    Topshop goes part Athena poster, part last spring Prada

    Topshop goes part Athena poster, part last spring Prada

    Shoppers don't come to Topshop for the unique
    How to make a Lego masterpiece

    How to make a Lego masterpiece

    Toy breaks out of the nursery and heads for the gallery
    Meet the ‘Endies’ – city dwellers who are too poor to have fun

    Meet the ‘Endies’ – city dwellers who are too poor to have fun

    Urbanites are cursed with an acronym pointing to Employed but No Disposable Income or Savings
    Paisley’s decision to make peace with IRA enemies might remind the Arabs of Sadat

    Ian Paisley’s decision to make peace with his IRA enemies

    His Save Ulster from Sodomy campaign would surely have been supported by many a Sunni imam
    'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

    'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

    Exclusive extract from Janis Winehouse's poignant new memoir
    Is this the role to win Cumberbatch an Oscar?

    Is this the role to win Cumberbatch an Oscar?

    The Imitation Game, film review
    England and Roy Hodgson take a joint step towards redemption in Basel

    England and Hodgson take a joint step towards redemption

    Welbeck double puts England on the road to Euro 2016
    Relatives fight over Vivian Maier’s rare photos

    Relatives fight over Vivian Maier’s rare photos

    Pictures removed from public view as courts decide ownership
    ‘Fashion has to be fun. It’s a big business, not a cure for cancer’

    ‘Fashion has to be fun. It’s a big business, not a cure for cancer’

    Donatella Versace at New York Fashion Week