Most searched terms: snow sends British shoppers in search of UGGs
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The cold weather that has been gripping most of Northern Europe has had British shoppers scouring the internet for UGG boots, wellingtons and snow boots, according to a December 10 report from internet analysts Experian Hitwise.
According to Experian Hitwise, the cold led internet users in the United Kingdom to push online retail to new levels on Sunday December 5, when 4.2 percent more consumers visited internet retail sites than they did on Cyber Monday - the first Monday after Thanksgiving, when online retailers entice customers with a variety of deals. This 4.2 percent increase in internet shoppers set a new record peak for 2010.
With the average daytime temperature on the weekend of Sunday, December 5 reaching as low as -8 degrees Celsius in some places, internet shoppers were searching for something to keep their feet warm. According to Experian Hitwise, the second most popular internet search on Sunday, December 5, was the sheepskin lined shoes know as UGG boots. Other searches related to furry foot warmers included "Hunter wellies" and "snow boots."
On the other side of the world in Singapore, one of the most popular retail search terms over the last week was "smoothie ice machine." The average December temperature in Singapore is upwards of 25 degrees.
According to Experian Hitwise the ten most searched for terms on Sunday, December 5, were:
1. Lego
2. UGG Boots
3. iPad
4. iPod Touch
5. Hunter Wellies
6. Wii Party
7. Snow Boots
8. iPod
9. iPod Nano
10. Laptops
UGG boot are available to buy online throughout Europe and America at http://www.uggaustralia.com/, and Hunter wellington boots are available in the United States and the UK at http://www.hunter-boot.com.
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