All that glitters is gold at Dubai Motor Show

The Dubai Motor Show opens December 15 with organizers promising to coat a Lexus in priceless gold leaf, despite the region's well-publicized economic troubles.

The show is the largest auto show in the Middle East and traditionally attracts high-end manufacturers, a pedigree which appears to have lost none of its appeal this year. Dubai's car dealers remain optimistic about the luxury market, due to many high net-worth households remaining unaffected by the financial crisis.

Fourteen world unveilings are expected, a higher number than ever before, with the manufacturer list dominated by high-end or niche brands. Luxury or performance marques expected to be on display include Aston Martin, Bentley, Bugatti, Ferrari, Maserati, Rolls-Royce and Westfield. Tellingly, several of these brands were absent from lineup of the recent Los Angeles Auto Show.

"To be hosting global launches for such high profile brands as Arash Super Cars, Kepler, Kia, Mercedes-Benz and Renault puts the Dubai Motor Show and the Middle East in the world spotlight, and ends the year on an undeniably positive note," said Trixee Loh, senior vice president, exhibitions for the show organizers Dubai World Trade Centre (DWTC).

Amongst the top-end vehicles on show are the handbuilt Danish supercar Zenvo ST-1 and the world's fastest production car, the U.S. made ShelbySuperCar 2010 Ultimate Aero. Aston Martin will display its One-77, named as only 77 vehicles were produced and fellow British brand Arash will show the €351,000 AF-10.

Amongst the supercars, mainstream manufacturers maintain that Dubai and the Middle East remain important markets despite the recent turmoil. Worldwide and regional debuts have been announced by Fiat, Ford, Mini, and Renault. The average Emirati household in Dubai owns 2.35 cars, compared to an estimated 1.78 per household in the US, and 1 per household in Japan.

"Ford's commitment to the Middle East has never been stronger," said Waldo Galan, Ford Middle East's managing director. "The Dubai International Motor Show provides an excellent opportunity to showcase our latest models and we are proud to have been continuously part of the show since its launch in 1991."

Earlier this year, the Dubai Chamber forecasted that auto sales would rise by 5 percent from 2009 to 2010, a significant amount for a region hard hit the freezing of liquidity that followed the global financial crisis. It is estimated that 70 percent of new car purchases made in the UAE are on credit.

The Dubai International Motor Show is open to the public December 16 - 20, tickets are AED 40 (€7.20).

Arts and Entertainment
Billie Piper as Brona in Penny Dreadful
tvReview: It’s business as usual in Victorian London. Let’s hope that changes as we get further into the new series spoiler alert
Life and Style
A nurse tends to a recovering patient on a general ward at The Queen Elizabeth Hospital in Birmingham
Arts and Entertainment
No Offence
tvReview: No Offence has characters who are larger than life and yet somehow completely true to life at the same time spoiler alert
Chuck Norris pictured in 1996
Arts and Entertainment
Sarah Lucas, I SCREAM DADDIO, Installation View, British Pavilion 2015
artWhy Sarah Lucas is the perfect choice to represent British art at the Venice Biennale
A voter placing a ballot paper in the box at a polling station
Arts and Entertainment
The Queen (Kristin Scott Thomas) in The Audience
theatreReview: Stephen Daldry's direction is crisp in perfectly-timed revival
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs General

    SThree: Trainee Recruitment Consultant - Dublin

    £13676.46 - £16411.61 per annum + OTE: SThree: SThree Trainee Recruitment Cons...

    Ashdown Group: Marketing or Business Graduate Opportunity - Norwich - £22,000

    £18000 - £22000 per annum + training: Ashdown Group: Business and Marketing Gr...

    SThree: Trainee Recruitment Consultant

    £20000 - £25000 per annum + Commission: SThree: Are you great at building rela...

    Ashdown Group: Database Analyst - Birmingham - £22,000 plus benefits

    £20000 - £22000 per annum + excellent benefits: Ashdown Group: Application Sup...

    Day In a Page

    General Election 2015: Ed Miliband's unlikely journey from hapless geek to heart-throb

    Miliband's unlikely journey from hapless geek to heart-throb

    He was meant to be Labour's biggest handicap - but has become almost an asset
    General Election 2015: A guide to the smaller parties, from the the National Health Action Party to the Church of the Militant Elvis Party

    On the margins

    From Militant Elvis to Women's Equality: a guide to the underdogs standing in the election
    Amr Darrag: Ex-Muslim Brotherhood minister in exile still believes Egypt's military regime can be replaced with 'moderate' Islamic rule

    'This is the battle of young Egypt for the future of our country'

    Ex-Muslim Brotherhood minister Amr Darrag still believes the opposition can rid Egypt of its military regime and replace it with 'moderate' Islamic rule, he tells Robert Fisk
    Why patients must rely less on doctors: Improving our own health is the 'blockbuster drug of the century'

    Why patients must rely less on doctors

    Improving our own health is the 'blockbuster drug of the century'
    Sarah Lucas is the perfect artist to represent Britain at the Venice Biennale

    Flesh in Venice

    Sarah Lucas has filled the British pavilion at the Venice Biennale with slinky cats and casts of her female friends' private parts. It makes you proud to be a woman, says Karen Wright
    11 best anti-ageing day creams

    11 best anti-ageing day creams

    Slow down the ageing process with one of these high-performance, hardworking anti-agers
    Juventus 2 Real Madrid 1: Five things we learnt, including Iker Casillas is past it and Carlos Tevez remains effective

    Juventus vs Real Madrid

    Five things we learnt from the Italian's Champions League first leg win over the Spanish giants
    Ashes 2015: Test series looks a lost cause for England... whoever takes over as ECB director of cricket

    Ashes series looks a lost cause for England...

    Whoever takes over as ECB director of cricket, says Stephen Brenkley
    Fishing for votes with Nigel Farage: The Ukip leader shows how he can work an audience as he casts his line to the disaffected of Grimsby

    Fishing is on Nigel Farage's mind

    Ukip leader casts a line to the disaffected
    Who is bombing whom in the Middle East? It's amazing they don't all hit each other

    Who is bombing whom in the Middle East?

    Robert Fisk untangles the countries and factions
    China's influence on fashion: At the top of the game both creatively and commercially

    China's influence on fashion

    At the top of the game both creatively and commercially
    Lord O’Donnell: Former cabinet secretary on the election and life away from the levers of power

    The man known as GOD has a reputation for getting the job done

    Lord O'Donnell's three principles of rule
    Rainbow shades: It's all bright on the night

    Rainbow shades

    It's all bright on the night
    'It was first time I had ever tasted chocolate. I kept a piece, and when Amsterdam was liberated, I gave it to the first Allied soldier I saw'

    Bread from heaven

    Dutch survivors thank RAF for World War II drop that saved millions
    Britain will be 'run for the wealthy and powerful' if Tories retain power - Labour

    How 'the Axe' helped Labour

    UK will be 'run for the wealthy and powerful' if Tories retain power