Automaker unveils ergonomic EV "convenience cord"
Friday 08 October 2010
A day after General Motors unveiled the Voltec station that will be used to charge the Chevrolet Volt, Ford has released images of its "convenience cord."
The US auto giant may be almost a year behind its rival in getting an electric vehicle to the road - the Ford Focus electric is set to debut in late 2011 - but it wants to make sure everything's perfect, right down to the charger.
Since Ford calculated that owners are likely to recharge their cars up to 1,500 times a year, the company's engineers have been working to make the experience as pleasant as possible.
That means an ergonomically-designed plug handle, charge port height and insertion angle, and a handle with a grip diameter "similar to a tennis racket handle."
Ford says that it considered products from Apple electronics to OXO kitchen utensils in deciding the look and feel of the plug, which is coated in matte-finish blue rubber and white plastics.
The cord is 25 meters long, can be spooled around its oval shaped base when not in use and will have a designated storage spot in the trunk of the Focus Electric.
With some estimates suggesting that green vehicles such as EVs and plug-in hybrids could account for up to a third of cars on the road within a decade, EV chargers are set to become big business and a common sight in homes and offices.
No wonder then that automakers are seeing the units are a critical extension of the brand and the EV experience, as Ford engineer Katie Pecoraro explains:
"We want our customers to have peace of mind knowing that their means of recharging the vehicle will be well designed and durable - just like the vehicle itself."
Life & Style blogs
What is ALS and the Ice Bucket Challenge?
Mother fed her daughter tapeworms to make her skinny for pageant
Doctors tell Treasury of their anger at rejection of pay reviews
Jeremy Hunt to reform hospital parking rules
Victoria’s Secret says tickets for the London fashion show are not for 'sale' - but seats are still available for £10k
Richard Dawkins on babies with Down Syndrome: 'Abort it and try again – it would be immoral to bring it into the world'
Scottish independence: English people overwhelmingly want Scotland to stay in the UK
Isis threat: Cameron wants an alliance with Iran
Michael Brown shooting: Chaos erupts on the streets of Ferguson after autopsy shows teenager was shot six times – twice in the head
Disgusting, frustrating, but intriguing: how the country really feels about its politicians
Bin bag full of cats' heads discovered near Manchester's Curry Mile
- 1 'Alien thigh bone' on Mars: Excitement from alien hunters at 'evidence' of extraterrestrial life
- 2 West poised to join forces with President Assad in face of Islamic State
- 3 Mother fed her daughter tapeworms to make her skinny for pageant
- 4 Richard Dawkins on babies with Down Syndrome: 'Abort it and try again – it would be immoral to bring it into the world'
- 5 Pamela Anderson rejects ice bucket challenge because of ALS experiments on animals: 'Mice had holes drilled into their skulls'
£30000 - £45000 per annum: Harrington Starr: A global investment management fi...
£65000 - £75000 per annum: Harrington Starr: Senior Network Engineer-(CCIE, CC...
£70000 - £80000 per annum: Harrington Starr: Senior Network Analyst - (CCIE, C...
£60000 - £80000 per annum: Harrington Starr: Senior Network Engineer-(Design, ...