Automakers look to Geneva as NAIAS ends on a high
Thursday 27 January 2011
Organizers of the North American International Auto Show (NAIAS) in Detroit have described their show as an "overwhelming success" as attention shifts towards the upcoming Geneva Motor Show.
The Detroit show, the biggest auto event in the US and one of the world's major car shows, ended January 22 on a high note, reflecting a new optimism in the rapidly-evolving auto industry.
A show which has been dominated by hybrid and electric vehicles, this year's event welcomed more innovations than recent editions, showcasing new developments from major automakers such as Ford, Toyota, Porsche and Chrysler.
In an announcement January 25, NAIAS organizers revealed that this year's show saw the second straight year of public attendance increases, with 735,370 visitors - up over 20,000 on last year's figures.
With the largest US show of the year now complete, automakers and car enthusiasts will be turning their attention to Geneva, where preparations are already underway for the 81st International Motorshow.
The event, which runs March 3-13, is expected to see a raft of product announcements and unveilings by automakers from Europe, Asia and the US, although the green tone set by NAIAS is set to remain.
Organizers have announced that the Green Pavilion, a huge success at last year's show, has been moved to one of the main entrances used by visitors and will house around 20 exhibitors in a 3,000 square meter marquee.
Among the vehicles expected to be making their first appearance are models from Fiat, Alfa Romeo, Pagani, Lamborghini, Kia, Ferrari, Saab, Porsche, Mazda, Mitsubishi and Subaru.
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