Automakers turn to Facebook to engage younger customers
Tuesday 03 August 2010
Car brands just can't seem to keep off Facebook nowadays, with both Toyota and Mazda announcing social media initiatives in the last week.
To celebrate a decade in the US market for the hybrid Prius, Toyota is launching a Facebook competition to find the most passionate Prius fan.
It's calling for fuel-efficient drivers, eco warriers, gadget gurus and community volunteers to submit their video or photo albums to demonstrate their Prius passion for a chance to host the official 10 Years of Toyota Prius Anniversary Celebration in their hometown on October 10, 2010.
Last week, fellow Japanese automaker Mazda launched "DriverVille," a Facebook game designed to accompany the launch of its MAZDA2 hatchback in the US and Canada.
The game, like other "ville-style" games such as FarmVille or PetVille, allows users to create their own avatar and interact with each other in a virtual world.
Players can compete against each other to win "Driver Bucks" to buy virtual items, as well as completing challenges such as a race at Mazda Raceway and acquiring snow tires, a snowboard and an accessory roof rack.
The game was built by interactive agency Doner, which said "Since young drivers already live on Facebook, the logical place to start was to develop a virtual world called DriverVille."
That sentiment is an echo of Kia, which in June announced a tie-up with hit Facebook app PetVille in a bid to target "generation Y."
The deal meant that users could earn PetVille cash, typically only available through gameplay or purchase, in return for creating their own music video in the application.
Life & Style blogs
Astrological signs are almost all wrong, as movement of moon and sun throws out zodiac
McDonald’s launches clothing line using Big Mac prints
Distressed Zayn Malik fans are cutting themselves - how did fandom get so dark?
Clocks change: how to make sure iPhone and smartphones automatically ‘spring forward’
Curvy model Kate Upton is returning to the big screen for the film The Layover
Nigel Farage brands LGBT activists 'filth' and 'scum' and accuses them of scaring away his children after they invade his local pub
Ukip supporters are 55 or older, white and socially conservative, finds British Social Attitudes Report
JK Rowling responds to fan tweeting she 'can't see' Dumbledore being gay
Russia threatens Denmark with nuclear weapons if it tries to join Nato defence shield
Jeremy Clarkson sacked live: Alan Yentob 'wouldn't rule out' ex Top Gear host's BBC return
Germanwings plane crash live: Andreas Guenter Lubitz intentionally crashed flight 9525 into the Alps in act of mass murder and suicide – latest
- 1 Germanwings crash: Police make 'significant discovery' at home of co-pilot Andreas Lubitz
- 2 JK Rowling responds to fan tweeting she 'can't see' Dumbledore being gay
- 3 The West has it totally wrong on Lee Kuan Yew
- 4 #FreeTheNipple: Women in Iceland bare breasts in solidarity with trolled student
- 5 Jeremy Clarkson calls on trolls to leave producer Oisin Tymon alone: 'None of this is his fault'
£18000 - £24000 per annum + benefits: Ashdown Group: HR, Payroll & Benefits Of...
£50000 - £65000 per annum: Recruitment Genius: Due to continued business growt...
£20000 - £22000 per annum: Recruitment Genius: An exciting opportunity has ari...
£20000 - £25000 per annum: Recruitment Genius: This is a fantastic opportunity...