BBC's 'Top Gear' TV show selects Kia to provide its new "reasonably priced car"
Tuesday 29 June 2010
The Kia Cee'd has made its maiden appearance on hit television series
Top Gear, after producers of the show selected it as the new "Reasonably Priced Car" that will be used to test the driving skills of celebrities.
The "Star in a Reasonably Priced Car" segment of the show sees an everyday vehicle being driven around Top Gear's Lotus-designed test track by a multitude of celebrities, with the Suzuki Liana and Chevrolet Lacetti used for the past 14 seasons.
Kia's Cee'd was unveiled as the new Reasonably Priced Car to viewers on Sunday night, with British entrepreneur Peter Jones completing the track in 1 minute, 45.9 seconds, faster than his lap time in the Chevrolet Lacetti.
Presenters Jeremy Clarkson and Richard Hammond unveiled the C'eed to applause, describing the £14,000 (€17,276) price as "incredibly reasonable."
Kia's Stephen Kitson said “The last time Top Gear paid us any attention I think they tried to build one of our cars out of washing machines – so this is quite a step forward in their understanding of just how Kia has changed over the last six years."
Kia has provided Top Gear with three identical red Cee'ds for the show, all with 1.6 liter manual transmissions producing 124 brake horse power, which retail from £13,930 (€17,190).
Top Gear is estimated to have 350 million viewers worldwide, making it one of the most successful programs produced by the BBC.
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