Bologna proving an auto show with no cars is possible
Wednesday 14 October 2009
The organizers of the Bologna Motor Show in Italy announced October 10 that the show will go on this December despite the withdrawal of every automaker that was expected to display there.
Bologna normally at least showcases Italian auto giant Fiat but they pulled out on September 22. By October 2 every major automaker followed suit. Even Bologna-based Maserati and Lamborghini can't be bothered to make the short trip to attend.
With the recent spate of government incentive programs for fuel-efficient cars this summer providing only a short respite from a year of dismal sales, the auto industry is in no mood to celebrate. Even the fanfare of the few truly global auto shows -- in Detroit, Frankfurt, Geneva, Los Angeles, New York City, Paris and Tokyo -- have been drastically reduced by the Great Recession.
The British Motor Show cancelled their event next year, Detroit faces doubts over the viability of its 2010 show, the 2009 Barcelona Motor Show required government intervention while the upcoming Tokyo Auto Show, opening to the public on October 24, is featuring only Japanese automakers after a multitude of cancellations.
With no automaker committed to displaying production or concept cars at Bologna this year it's a sure thing that they will draw significantly less than the nearly 1 million attendees they did in 2008.
The show has been shortened from nine to five days and organizers are now focusing attention on motorsport displays at a nearby stadium.
Life & Style blogs
WWE 2K15 gameplay trailer: First look at Sting, Triple H and Daniel Bryan in next-gen graphics
iOS 8 apps and features: eight iPhone settings you need to look at after you install the update
iPhone 'Wave': iOS 8 hoax claims you can charge your iPhone in the microwave - you can't
First day of Autumn: Google Doodle celebrates 2014 Autumn equinox
What are your fingerprint words?
Scotland could still declare independence – even without referendum, says Alex Salmond
Scottish referendum results: Cross-party consensus collapses amid Tory-Labour spat on the 'English question'
Hilary Mantel 'should be investigated by police' over Margaret Thatcher assassination story, says Lord Bell
Scottish independence: David Cameron is becoming the 'George Bush of Britain'
Plebgate MP Andrew Mitchell called officer a 'little s**t', claim court documents 'exposing ex-Chief Whip's 'record of abusing police'
Archbishop of Canterbury admits doubts about existence of God
- 1 Rihanna 'nude pictures' claims emerge on 4Chan as hacking scandal continues
- 2 Kim Kardashian 'nude photos' leaked on 4chan weeks after Jennifer Lawrence scandal
- 3 'F*ck it, I quit': KTVA reporter Charlo Greene quits live on air in spectacular fashion
- 4 What are your fingerprint words?
- 5 Gary Lineker involved in Twitter row after presenter rubbishes claims he will be warned by BBC over foul-mouthed tweets
£16500 - £20000 Per Annum: Clearwater People Solutions Ltd: We are currently r...
£100 - £125 per day: Randstad Education Crawley: KS2 PPA Teacher currently nee...
£40000 - £45000 per annum + pension, healthcare,25 days: Ashdown Group: An est...
£28000 per annum: Ashdown Group: IT Software Application Support Analyst - Imm...