Coda opens first 'showroom' (but there isn't a car yet)
Monday 12 September 2011
Beleaguered electric vehicle startup Coda has followed the example of Nissan and Renault, launching its first 'EV experience center."
The new store, in the Westfield Century City Shopping Center in Los Angeles County, is designed to give consumers a look at the benefits of all-electric power in a familiar environment.
Shoppers at the center will be able to hang out at an 'electric vehicle bar' showcasing the benefits of EVs and examine a full-scale replica of the Coda Sedan and the technology behind it, including the battery and propulsion system.
A counter for users to book test-drives will also be provided as part of the eco-friendly, 80 square-meter store, with parking spaces for six Coda vehicles and dedicated EV charging points.
Opening a store is a familiarization strategy also employed by Nissan, which opened its first 'experience' center for the electric Leaf in London last year, and Renault/Better Place, which operate a similar facility in Copenhagen ahead of the launch of the Fluence Z.E.
The obvious difference, however, is in the size of the brands - Coda is something of a minnow compared to its competitors and has repeatedly delayed the introduction of its first model, with a series of high-profile management departures just days ahead of the planned unveiling late last year.
Now, it looks like Coda may be prepping its four-door, five passenger model for a launch late this year, potentially at the LA Auto Show (November 18-22) - although it's probably not worth betting on it.
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