Dacia goes online with auto sales
Wednesday 14 September 2011
Automaker Dacia, a unit of French giant Renault, is to start testing sales of its cars online later this week, initially in Italy, but later in other European countries, a spokesman told AFP.
Until now, customers have been only able to access information and configure the desired model via Dacia's website, but not actually purchase vehicles online.
But now, "with around 15 clicks, they will now be able to finalise their transaction," Renault marketing chief Steve Norman said.
Customers must first open an account with a payment of 500 euros, enter the required information and choose the dealer where they want to collect their car and pay the remaining amount.
Sale prices will be identical to those offered in the group's dealership networks.
Initially, only two versions of its Sandero model will be available for purchase online, the spokesman said.
Testing in Italy will take between six months and a year, before online purchasing will then eventually be extended to other countries.
There are no plans at present, however, to sell Renault-brand cars online, Norman said.
Life & Style blogs
Best three-ingredient recipes: From Nutella brownies to mac and cheese and pulled pork
Topshop pulls 'ridiculously skinny' mannequins after being shamed by customer on Facebook
Windows 10: Is it worth downloading new PC operating system?
What do the emojis on Snapchat mean?
The lesser known erogenous zones - and how to find them
Labour leadership contender Jeremy Corbyn says 'we can learn a great deal from Karl Marx'
Yvette Cooper: Our choice is years of Tory rule under Jeremy Corbyn – or a return to a Labour government
The last thing Labour needs is a leader like Jeremy Corbyn who people want to vote for
I am the Jeremy Corbyn supporter that many will tell you doesn't exist
Public anger after French sunbather beaten up by gang for wearing a bikini in Reims park
Labour leadership: New poll shows party is now even 'less electable' than under Ed Miliband
- 1 Norwich paedophile ring: Woman at centre of gang who made children 'sexual play things' guilty of 23 offences
- 2 Kate Winslet thanked 'particularly horrible' girl who bullied her at school after Titanic success
- 3 Black and ethnic minority people twice as likely to be hit by Tory cuts than white people, report finds
- 4 Walter Palmer: Cecil the lion killer revealed to be American dentist
- 5 The lesser known erogenous zones - and how to find them
£25000 - £35000 per annum: Recruitment Genius: One of the leading manufacturer...
£30000 per annum: Recruitment Genius: This is an opportunity to join an innova...
£14500 per annum: Recruitment Genius: An opportunity has arisen for a Sales Ca...
£33000 - £38000 per annum: Recruitment Genius: This local charity has an oppor...