Dacia goes online with auto sales
Wednesday 14 September 2011
Automaker Dacia, a unit of French giant Renault, is to start testing sales of its cars online later this week, initially in Italy, but later in other European countries, a spokesman told AFP.
Until now, customers have been only able to access information and configure the desired model via Dacia's website, but not actually purchase vehicles online.
But now, "with around 15 clicks, they will now be able to finalise their transaction," Renault marketing chief Steve Norman said.
Customers must first open an account with a payment of 500 euros, enter the required information and choose the dealer where they want to collect their car and pay the remaining amount.
Sale prices will be identical to those offered in the group's dealership networks.
Initially, only two versions of its Sandero model will be available for purchase online, the spokesman said.
Testing in Italy will take between six months and a year, before online purchasing will then eventually be extended to other countries.
There are no plans at present, however, to sell Renault-brand cars online, Norman said.
Life & Style blogs
Naked yoga: the bare truth - it's already big in the US, and has now landed here
A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
The 10 Best kitchen knives
Angus Steakhouse: How does tourist staple continue to thrive in today's gourmet market?
Kim Jong-ale: How did Ushers brewery of Trowbridge end up in North Korea producing Pyongyang's number one beer - and what did it take to set up a taste test back in Wiltshire?
The food poverty scandal that shames Britain: Nearly 1m people rely on handouts to eat – and benefit reforms may be to blame
US Navy christens huge $3 billion destroyer ship USS Zumwalt that appears as a fishing boat on enemy radar
Scottish independence: It is the English who should be on their knees, begging the Scots to vote ‘No’
Nigel Farage fatigue? Half of voters ‘immune’ to Ukip’s appeal
'Sinful': Video of British Muslims dancing to Pharrell Williams's hit Happy comes under attack
Nigel Farage: I’m taking on the status quo, and the Establishment’s fighting back
- 1 'Natural' energy drink banned for containing erectile dysfunction drug
- 2 Dylan Tombides: West Ham confirm 20-year-old striker has died after battle with cancer
- 3 Loch Ness Monster found on Apple Maps?
- 4 Angus Steakhouse: How does tourist staple continue to thrive in today's gourmet market?
- 5 Cover up! Mother told to show less cleavage during Disneyland family trip: 'Are we supposed to wear turtlenecks our whole lives?'
£150.00 per week: QA Apprenticeships: This company is a company that specializ...
£153.75 per week: QA Apprenticeships: This company is an innovative outsourcin...
£150.00 per week: QA Apprenticeships: This company has been providing on site ...
£150.00 per week: QA Apprenticeships: We've been supplying best of breed peopl...