Domestic brands top foreign automakers in the US
Friday 16 July 2010
Domestic auto brands are more popular than foreign brands in the United States for the first time in 13 years, according to a survey released July 15.
For the first time since 1997, J.D. Power's Automotive Performance Execution and Layout (APEAL) study judged that collectively, US brands were rated higher than imports, by some 13 points on a 1,000 point scale.
Conversely, import brands were judged more appealing than US brands in 2009, although the difference had narrowed to only 5 points, from a 27 point chasm in 2006.
Consumers were driven to US brands primarily by high-performing models from Ford and General Motors, according to the authors.
"Domestic automakers have performed three important actions during the past two years that have led to their gains," said David Sargen from J.D. Power and Associates.
"Firstly, they have retired many models that demonstrated low appeal. They have also introduced new, highly appealing models to their lineups, and finally, they have improved their existing models through freshenings and redesigns."
While European brands Porsche, Jaguar and BMW led the study's nameplate ranking, the overall foreign average was pulled down considerably by Toyota, Suzuki and Subaru, which trailed the list along with US brands Jeep and Chrysler.
The performance of Lincoln, Cadillac and Buick helped push US manufacturers to an average of 787 points, higher than the industry average of 778 and the foreign average of 774.
The study was based on responses gathered between February and May 2010 from more than 76,000 purchasers and lessees of new 2010 model-year cars.
Split down by segment (vehicle type), Ford topped the list, with five of its models picked as the most appealing - the Expedition, Explorer Sport Trac, Flex, Fusion and Taurus were all segment leaders.
Audi, BMW, Chevrolet, Mercedes-Benz and Volkswagen each managed two segment-leader awards.
The most appealing brands in the US
Data from J.D. Power and Associates - 2010 Automotive Performance, Execution and Layout (APEAL) Study
5. Land Rover
Life & Style blogs
Twitter not working: Social network says problem with tweets not showing is fixed
Who is Teresa Fidalgo? Debunking the fake ghost story that's got Instagram spooked
Facebook attacked over dead relative photos in 'Year in Review' slides
Grim second life of the 'breastaurant': The oft-loathed sector is booming in the States thanks to Hooters, Twin Peaks and Tilted Kilt
Anti-smoking adverts accused of 'scaremongering'
Millions of Britons struggling to feed themselves and facing malnourishment
British actor Idris Elba cannot star as James Bond because he is black, says shock jock Rush Limbaugh
Germany anti-Islam protests: 17,000 march on Dresden against 'Islamification of the West'
Ukip member gets into Christmas spirit with Union Flag plea to Santa 'for our country back'
Nigel Farage: Ukip leader named 'Briton of the year' by The Times
Immigrants make UK racist, says Ukip councillor Trevor Shonk
- 1 President of Argentina adopts Jewish godson to 'stop him turning into a werewolf'
- 2 Doctors remove 80 teeth from boy's jaw
- 3 The 'Black Museum': After 150 years, public set to see exhibits from police’s grisly crime museum
- 4 Stoke-on-Trent becomes first British city to be classified as 'disaster resilient' by the United Nations
- 5 Sir Winston Churchill’s family begged him not to convert to Islam, letter reveals
£23000 - £26000 per annum: Recruitment Genius: This national Company that manu...
£13000 - £30000 per annum: Recruitment Genius: Scotland's leading life insuran...
£25000 - £30000 per annum: Recruitment Genius: A Maintenance Assistant is requ...
£32000 - £40000 per annum: Recruitment Genius: A Business Manager is required ...