Drivers skeptical over safety technology, study suggests
Thursday 08 September 2011
Consumers remain deeply skeptical about the ability of new car technology to keep drivers and passengers safe, according to a new survey - although they may not actually be aware that their car uses the technology in the first place.
While advanced features such as lane departure warnings and automatic help-call functionality are becoming ever-more common in today's vehicles, under a third of us believe they are helping to make drivers safer.
That's the conclusion of a poll out this week by insurance firm MetLife Auto & Home, which asked US citizens about their attitude to the rapidly changing world of in-vehicle technology.
While 85 percent said that they thought cars were much safer today, nearly two thirds expressed concern that drivers now rely too heavily on technology when on the road.
However, drivers also showed a surprising lack of awareness when it came to the new technologies, suggesting that perhaps they are much safer without even knowing it.
Under half of the respondents were familiar with electronic stability control, for example - one of the most significant new technologies which dramatically improves safety by improving steering.
A similar amount were familiar with other features such as brake assist or forward collision warnings, increasingly common systems which are rarely discernible in the course of a standard journey, and under 30 percent were familiar with lane departure warnings.
The poll suggests that automakers may have some way to go before they convince buyers that safety features are worth paying for, with 63 percent saying that they would choose GPS navigation over potentially lifesaving electronic stability control technology.
With governments increasingly insisting that high-tech safety features come as standard on newer models, it will be interesting to see whether that attitude changes.
MetLife's technology guide: http://www.metlife.com/assets/ah/auto-insurance/ml-car-technology-guide.pdf
Life & Style blogs
Snapchat got rid of the Best Friends feature and 'stalkers' are upset
Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action
A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
Taylor Swift’s Twitter and Instagram accounts hacked, apparently by Lizard Squad
Doctors in the dock: Scandal of GPs who get cash from healthcare firms for patient referrals
'We would evict Queen from Buckingham Palace and allocate her council house,' say Greens
Greece elections: Syriza and EU on collision course after election win for left-wing party
British Muslim school children suffering a backlash of abuse following Paris attacks
9 reasons Greece's experiment with the radical left is doomed to failure
British grandmother Lindsay Sandiford faces execution by firing squad in Indonesia
Liberal Democrat minister defends comments suggesting immigration causes pub closures
- 1 Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
- 2 Michelle Obama highlights harsh restrictions faced by Saudi women after meeting King Salman without wearing a headscarf
- 3 Amal Clooney gives excellent answer to fashion question at European Court of Human Rights
- 4 A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
- 5 Isis publicly behead man in Syrian town square for 'insulting Allah' as he screams for help
Negotiable: Tradewind Recruitment: This post arises as a result of the need to...
£120 - £150 per annum: Tradewind Recruitment: I am recruiting on instruction o...
£70000 per annum: Ashdown Group: Head of Finance - Financial Controller - Fina...
£24000 - £28000 per annum + benefits: Ashdown Group: Marketing Executive - Wim...