Electric cars - coming to an iPhone near you (again)
Friday 03 December 2010
Renault is to be the first European brand to use Apple's iAds when it launches the marketing campaign for the new Twizy Z.E. December 2, becoming the second automaker to use the platform to advertise electric cars.
The French automaker confirmed December 1 that it will run an interactive advert on the iPhone and iPod Touch platforms, allowing users to explore the 2-seater Twizy Z.E. electric vehicle, due to be launched a year from now.
Users will be able to play with "engaging features" such as seeing how much the EV will charge while doing activities such as getting a haircut or working out, shaking their device to see various Twizy Z.E. designs and pre-reserving the vehicle online.
Although the Twizy Z.E. has only been introduced as a concept so far, Renault expects the vehicle to join its all-electric lineup, which also includes the Fluence Z.E. and Kangoo Z.E., next year.
It is aimed at young, early-adopter urbanites and will compete with vehicles such as the Smart Fortwo Electric for a share of the rapidly-growing urban EV market.
Renault said that by launching the Twizy Z.E.'s marketing using iAds, it was "acknowledging Apple users as being at the forefront of mobility."
The new adverts from Apple have been hailed as a revolution in advertising by some in the marketing industry and are seen as a powerful medium through which brands can engage with mobile users.
Renault is following in the footsteps of its partner Nissan, which ran some of the first iAds in the US and was briefly showcased by Apple CEO Steve Jobs when the iAd platform was launched.
The Japanese brand told the Wall Street Journal earlier this year that iAds resulted in higher user interest than traditional mobile marketing.
See the Nissan Leaf iAd in action: http://www.youtube.com/watch?v=F9fOuPwrqHc
See the Renault Twizy Z.E. iAd in action: http://www.youtube.com/watch?v=CVxKzcx4cH4
Life & Style blogs
Planes go hybrid-electric in important step to greener flight
Victoria Beckham's clothing sales double to £30 million in one year
GTA 5: Christmas arrives in Los Santos as update brings snowball fights, festive jumpers and a homing missile launcher
'Tis the season!: Google celebrates Christmas Eve with second animated Doodle
Christmas 2014: Jesus was not born in a stable, says theologian
Nigel Farage defends Kerry Smith 'ch***y' comment: 'If you are going for a Chinese, what do you say you’re going for?'
Rozanne Duncan: Ukip expels councillor for 'jaw-dropping' comments made in BBC TV interview
British actor Idris Elba cannot star as James Bond because he is black, says shock jock Rush Limbaugh
Germany anti-Islam protests: 17,000 march on Dresden against 'Islamification of the West'
Panic Saturday: 13 million Britons spend £1.2bn – while 13 million others across the country live in poverty unable to afford food
BBC director Danny Cohen: Rising UK antisemitism makes me feel more uncomfortable than ever
- 1 Planes go hybrid-electric in important step to greener flight
- 2 Antonio Martin shooting: Mayor says there should be 'no comparison' to Ferguson
- 3 Antonio Martin shooting: Police and protesters clash over teenager's death just five miles from Ferguson, Missouri
- 4 British actor Idris Elba cannot star as James Bond because he is black, says shock jock Rush Limbaugh
- 5 Northern Lights in the UK: Stunning Aurora Borealis illuminates Northumberland sky on Christmas Eve
£20000 - £35000 per annum: Recruitment Genius: This full service social media ...
£24000 - £35000 per annum: Recruitment Genius: We are 'Changemakers in retail'...
Very Competitive: Austen Lloyd: Senior Conveyancer - South West We are see...
Excellent Salary: Austen Lloyd: DORSET MARKET TOWN - SENIOR PROPERTY SOLICITOR...