Electric cars - coming to an iPhone near you (again)

Renault is to be the first European brand to use Apple's iAds when it launches the marketing campaign for the new Twizy Z.E. December 2, becoming the second automaker to use the platform to advertise electric cars.

The French automaker confirmed December 1 that it will run an interactive advert on the iPhone and iPod Touch platforms, allowing users to explore the 2-seater Twizy Z.E. electric vehicle, due to be launched a year from now.

Users will be able to play with "engaging features" such as seeing how much the EV will charge while doing activities such as getting a haircut or working out, shaking their device to see various Twizy Z.E. designs and pre-reserving the vehicle online.

Although the Twizy Z.E. has only been introduced as a concept so far, Renault expects the vehicle to join its all-electric lineup, which also includes the Fluence Z.E. and Kangoo Z.E., next year.

It is aimed at young, early-adopter urbanites and will compete with vehicles such as the Smart Fortwo Electric for a share of the rapidly-growing urban EV market.

Renault said that by launching the Twizy Z.E.'s marketing using iAds, it was "acknowledging Apple users as being at the forefront of mobility."

The new adverts from Apple have been hailed as a revolution in advertising by some in the marketing industry and are seen as a powerful medium through which brands can engage with mobile users.

Renault is following in the footsteps of its partner Nissan, which ran some of the first iAds in the US and was briefly showcased by Apple CEO Steve Jobs when the iAd platform was launched.

The Japanese brand told the Wall Street Journal earlier this year that iAds resulted in higher user interest than traditional mobile marketing.

See the Nissan Leaf iAd in action: http://www.youtube.com/watch?v=F9fOuPwrqHc

See the Renault Twizy Z.E. iAd in action: http://www.youtube.com/watch?v=CVxKzcx4cH4

http://www.renault.com

Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs General

    Recruitment Genius: Account Manager

    £23000 - £25000 per annum: Recruitment Genius: This company has over 40 years ...

    Recruitment Genius: Weekend Factory Operatives

    £9 per hour: Recruitment Genius: This high quality thread manufacturer is curr...

    Recruitment Genius: FP&A Analyst

    £40000 - £55000 per annum: Recruitment Genius: A market leading acquirer and m...

    Recruitment Genius: Electricians

    £35000 - £45000 per annum: Recruitment Genius: Fully qualified electricians re...

    Day In a Page

    Sepp Blatter resignation: The beginning of Fifa's long road to reform?

    Does Blatter's departure mean Fifa will automatically clean up its act?

    Don't bet on it, says Tom Peck
    Charles Kennedy: The baby of the House who grew into a Lib Dem giant

    The baby of the House who grew into a Lib Dem giant

    Charles Kennedy was consistently a man of the centre-left, dedicated to social justice, but was also a champion of liberty and an opponent of the nanny-state, says Baroness Williams
    Syria civil war: The harrowing testament of a five-year-old victim of this endless conflict

    The harrowing testament of a five-year-old victim of Syria's endless civil war

    Sahar Qanbar lost her mother and brother as civilians and government soldiers fought side by side after being surrounded by brutal Islamist fighters. Robert Fisk visited her
    The future of songwriting: How streaming is changing everything we know about making music

    The future of songwriting

    How streaming is changing everything we know about making music
    William Shemin and Henry Johnson: Jewish and black soldiers receive World War I Medal of Honor amid claims of discrimination

    Recognition at long last

    Jewish and black soldiers who fought in WWI finally receive medals after claims of discrimination
    Beating obesity: The new pacemaker which helps over-eaters

    Beating obesity

    The new pacemaker which helps over-eaters
    9 best women's festival waterproofs

    Ready for rain: 9 best women's festival waterproofs

    These are the macs to keep your denim dry and your hair frizz-free(ish)
    Cycling World Hour Record: Nervous Sir Bradley Wiggins ready for pain as he prepares to go distance

    Wiggins worried

    Nervous Sir Bradley ready for pain as he prepares to attempt cycling's World Hour Record
    Liverpool close in on Milner signing

    Liverpool close in on Milner signing

    Reds baulk at Christian Benteke £32.5m release clause
    On your feet! Spending at least two hours a day standing reduces the risk of heart attacks, cancer and diabetes, according to new research

    On your feet!

    Spending half the day standing 'reduces risk of heart attacks and cancer'
    With scores of surgeries closing, what hope is there for the David Cameron's promise of 5,000 more GPs and a 24/7 NHS?

    The big NHS question

    Why are there so few new GPs when so many want to study medicine?
    Big knickers are back: Thongs ain't what they used to be

    Thongs ain't what they used to be

    Big knickers are back
    Thurston Moore interview

    Thurston Moore interview

    On living in London, Sonic Youth and musical memoirs
    In full bloom

    In full bloom

    Floral print womenswear
    From leading man to Elephant Man, Bradley Cooper is terrific

    From leading man to Elephant Man

    Bradley Cooper is terrific