Electric vehicles 'fall far short of consumers' expectations'
Wednesday 16 March 2011
A new report has found that European adoption of electric vehicles is still some way off, suggesting that current models fall short of consumers' expectations.
Last week's Deloitte report included a survey of 4,760 consumers that suggested only 16 percent considered themselves potential first movers in buying or leasing an electric vehicle, with 53 percent saying that they might be willing to consider it and 31 percent saying that they are not likely to consider purchasing or leasing an EV.
Deloitte said that current market offerings, such as the Nissan Leaf and Mitsubishi iMiEV, fall "far short of consumers' expectations for driving range, charging time, and purchase price."
A whopping 80 percent of consumers surveyed said that these three issues were key considerations - although it appears some respondents are willing to pay a premium for electric vehicles.
Although the majority said that the purchase price of EV should be the same or less, 14 percent said that they could accept a price premium of €1,500, and in some countries, consumers were more willing to pay more than others.
In particular, British consumers revealed that they are more willing to pay extra for an electric vehicle than many of their European counterparts.
From March 1, Nissan hiked the price of its Leaf electric vehicle in Europe by £2,000 (€2,360) in the UK and €2,151 in the Netherlands, citing currency fluctuations as the main cause.
Read the report: http://www.deloitte.com/view/en_GB/uk/industries/manufacturing/743a41cf2159e210VgnVCM1000001a56f00aRCRD.htm
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