€6,800 skis, €11,500 sunglasses and a €4,500 pen -- the luxury boutique at Geneva
Tuesday 23 February 2010
Ultra-luxury car marque Bentley is to open a boutique at this year's Geneva Motor Show, retailing some of the exclusive non-car items that carry its name.
Amongst the products, the handmade limited-edition "zai for Bentley" skis will be on sale, retailing at 9,800 CHF (€6,800). Only 250 of the composite carbon fibre skis will be available, complete with a custom-designed and manufactured bag.
A range of "Estede for Bentley" glasses will also be on sale, available in a choice of silver palladium, 18-carat gold and platinum surfaces. Each pair is individually numbered and can be engraved with the owner's name and car details.
The brand's new "Tibaldi" pens will also be on display, featuring the Mulsanne pen which is available in colors matching the various veneers of its namesake, the £220,000 Bentley Mulsanne. Ninety of the pens will be made in fountain or rollerball options. Bentley says that the retail pricing will be between €3,900 and €4,500.
Breitling watches, Ettinger leather and Stockinger safes will also be available on the stand for guests who want to take home a small piece of the brand's legendary British luxury.
Bentley is one of six brands that has attended every edition of the Geneva Motor Show, which celebrates its 80th anniversary this year. Citroen, Fiat, Lancia, Peugeot, and Renault have also been present for every show since the event's founding in 1905. This year the Geneva Motor Show is open to the public from March 4 to March 14.
Bentley website: http://www.bentleymotors.com/
Geneva Motor Show website: http://www.salon-auto.ch
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