EV makers step up marketing efforts ahead of launch
Wednesday 06 October 2010
With the introduction of the first mass-produced family electric vehicles now only months away, major automakers are going all out to connect with the public ahead of the launch.
On October 1, Nissan unveiled its "Innovation Station," a new exhibit at London's The O2 center which showcases the role that EVs will play in everyday life.
Visitors to the exhibition can ride in driving simulators, design a car virtually and play interactive games aimed at boosting understanding of electric vehicles.
Professional cyclist Lance Armstrong became the first customer to receive the Nissan Leaf in the United States September 30, posting photos of the car on Twitter for his 2.6 million followers.
The same week, Chevrolet kicked off its market launch of the extended-range Volt, naming 15 individuals who would receive their Volts early as part of a final validation process.
It also began a 3,400 mile (5,470 km) drive across America to "reach out to local community leaders, schools and consumers to educate each group about the one-of-a-kind characteristics of the Volt."
Cities on the tour include Seattle, San Francisco, Los Angeles, San Diego, San Antonio, Houston, Miami, Orlando and Washington, DC in October and Raleigh, NC, New York City and Chicago in November.
On October 1, General Motors marketing boss Joel Ewanick revealed to Automotive News that Chevrolet will premiere the first commercials for the Volt during the baseball World Series later this month, to be screened on US television network Fox.
Nissan chose the NFL as the home of its big-bucks commercial when it stepped up its US marketing effort in September, using a Polar Bear to highlight the Leaf's eco-friendliness.
The Leaf is set to launch in the US and Europe and the Chevrolet Volt will be available in the US later this year.
See the Nissan Polar Bear ad: http://www.youtube.com/watch?v=BNeEVkhTutY
Follow the Volt Unplugged Tour - http://www.chevroletvoltage.com/index.php/Content/volt-unplugged.html
The Innovation Station is open daily between 12:00 and 8:00 PM at London's The O2 - http://www.theo2.co.uk/
Life & Style blogs
The Evil Within preview: a survival horror fan’s best worst nightmare
Porn film production likely to stop in Los Angeles after actor tests positive for HIV
Ice Bucket Challenge: ALS Association doesn't yet know what to do with all of the money raised
Anal sex study reveals climate of 'coercion'
iPhone 6 'release date' firmed up in leaked photos of Apple smartphone
Robin Williams Emmys tribute led by Billy Crystal criticised for including 'racist' joke about Muslim woman
The Rotherham child abuse scandal is a tale of apologists, misogyny and double standards
Scottish independence TV debate: Pumped-up Alex Salmond bounces back in bruising second round against Alistair Darling
What do immigrants really think of Britain? Polish immigrant's Reddit post goes viral
Do you realise just how foolish the UK looks?
With Douglas Carswell joining Ukip, my party has taken another giant step forward
- 1 Strictly Come Dancing 2014: Gregg Wallace joins line-up as final celebrities revealed
- 2 Keira Knightley topless: Usually conservative actress does own take on #Freethenipple campaign for Interview Magazine
- 3 Oil tanker with $100 million cargo goes missing off Texas coast
- 4 Saudi Arabia executes 19 in one half of August in 'disturbing surge of beheadings'
- 5 Brother and sister, Christopher Buckner and Timothy Savoy, arrested for 'committing incest after watching 'The Notebook''
- < Previous
- Next >
Highly Competitive Salary: Austen Lloyd: HAMPSHIRE MARKET TOWN - A highly attr...
£35000 per annum: Harrington Starr: Network Engineer (CCNP, CCNA, Linux, OSPF,...
Highly Attractive Package: Austen Lloyd: A VERY HIGH QUALITY FIRM A high qual...
£50000 per annum: Harrington Starr: DevOps Engineer (Systems Administration, L...