Audi switches on to TV

Is this the ultimate in narrowcasting? Audi has become the first car-maker, we think, to launch its own TV channel. The Audi Channel will broadcast 24 hours a day, seven days a week. And it's not all cars; the output draws on Audi's range of sponsored sports events, such as Le Mans motor racing, amateur golf and various Goodwood festivals and polo, and we're promised interviews with celebs, and documentaries. You might even be able to watch on the screens fitted to top-of-the-range Audis...