Rational vs. emotional - the new Saab 9-3

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Indy Lifestyle Online

Designed around the complete driving experience, the new Saab 9-3 is in perfect intellectual equilibrium, satisfying both rational and emotional needs. By stimulating the two halves of the brain, the new Saab 9-3 epitomises a Scandinavian approach to design, combining both form and function to create design at its very best.

The new design has been created with performance very much in mind. Combining versatility, practicality, and innovative new technologies with the stunning Swedish design flair makes the new Saab 9-3 truly unique.

From the outside the impression is of power and sophistication - bold, strong and utterly striking. But once in the driving seat the experience is even more stirring: extra responsive, with impeccably sharp cornering, thanks to the precision of the ReAxs passive rear-wheel steering. Then there is the twin-turbo diesel – with dynamic acceleration from a standing start, or for effortless overtaking - and the ingenious Bi-Xenon cornering headlights for unparalleled visibility.

Power is fundamental to the new Saab 9-3. Saab Biopower is a unique benefit of eco-cars, giving 25 extra horsepower over petrol when running on bioethanol, while at the same time radically reducing net CO 2 emissions, so you can achieve a satisfyingly powerful performance, combined with the peace of mind that comes with contributing to a greener lifestyle.

Choose your features to flatter your needs and desires, with the option of premium ergonomic natural-leather sports seats and matching interior. In the driver’s seat you’ll feel that everything is built around you – even the sound, with the optional custom-engineered BOSE (R) sound system. A range of new engines, powered by bioethanol, diesel or petrol – with all but one turbo-charged – provides greater propulsion and choice.

The technologically advanced features that respond to your every need, and sleek, practical additions appeal to your rational side. The smooth execution, classic Scandinavian design, and powerful, versatile features appeal to your emotional side. Together, the rational and the emotional facets of the new Saab 9-3 create the perfect fusion of form and performance, resulting in the complete driving experience.

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