Ford becomes first auto brand on Google+
Wednesday 06 July 2011
Global automotive brand Ford has become one of the first consumer brands to launch a page on the new Google+ social networking site.
It launched two accounts for fans last week, beating all of its competitors and immediately garnering new fans with its apt strapline "we like social media."
Although official pages for brands (in the form that they exist on Facebook) haven't yet been launched by Google+, the automaker has already found some unique ways to engage those that have it in their Circles (the Google+ equivalent of a friendship group).
The users who have early access to Google+ have already been taking part in caption competitions set up by Ford, as well as commenting and offering "+1" on links that it has posted.
According to a report by Clickz.com, the automaker plans to run a web chat July 6 to test the Google+ chat feature, with the "Huddle" conversation one of the site's most promising features for brands that could lead to new ways for customers to interact with automakers.
"The Huddle chat capability has potential for webinars, analyst calls, even customer service [uses] for people to have a face-to-face experience of the brand," Ford's social media boss Scott Monty told Clickz.com.
Although Google is keeping the floodgates closed to most users for now, it will be interesting to see how Ford decides to engage using Google+ in the future - and how long it takes other automotive brands to back its early-adoption strategy with a "+1" of their own.
Life & Style blogs
How Old Do I Look: Microsoft’s super advanced age-guessing app is terrible at guessing how old celebrities are, too
What do the emoji on Snapchat mean?
The 12 most sexually satisfied countries in the world revealed
ZX Spectrum to return with Vega reboot
Uploading pictures to find out how old you are gives Microsoft the right to post them wherever they want
Over 50,000 families shipped out of London boroughs in the past three years due to welfare cuts and soaring rents
EU asylum policy is 'a direct threat to our civilisation', says Nigel Farage
The Rothschild Libel: Why has it taken 200 years for an anti-Semitic slur that emerged from the Battle of Waterloo to be dismissed?
General Election 2015: SNP and its activists 'openly racist' towards the English, Farage says
General Election 2015: UK will be 'run for the wealthy and powerful' if Tories retain power, Labour warns
Schools forced to act as 'miniature welfare states' with teachers buying underwear and even haircuts for poor pupils
- 2 The man who filmed the Freddie Gray video has been arrested at gunpoint
- 4 How the language you speak changes your view of the world
£28000 - £45000 per annum: Recruitment Genius: A Senior Digital Marketing Cons...
£16640 - £18500 per annum: Recruitment Genius: An Assistant Stores Keeper is r...
£16000 - £18500 per annum: Recruitment Genius: This is an excellent opportunit...
£17000 - £30000 per annum: Recruitment Genius: Developer required to join a bu...