Ford becomes first auto brand on Google+

Global automotive brand Ford has become one of the first consumer brands to launch a page on the new Google+ social networking site.

It launched two accounts for fans last week, beating all of its competitors and immediately garnering new fans with its apt strapline "we like social media."

Although official pages for brands (in the form that they exist on Facebook) haven't yet been launched by Google+, the automaker has already found some unique ways to engage those that have it in their Circles (the Google+ equivalent of a friendship group).

The users who have early access to Google+ have already been taking part in caption competitions set up by Ford, as well as commenting and offering "+1" on links that it has posted.

According to a report by Clickz.com, the automaker plans to run a web chat July 6 to test the Google+ chat feature, with the "Huddle" conversation one of the site's most promising features for brands that could lead to new ways for customers to interact with automakers.

"The Huddle chat capability has potential for webinars, analyst calls, even customer service [uses] for people to have a face-to-face experience of the brand," Ford's social media boss Scott Monty told Clickz.com.

Although Google is keeping the floodgates closed to most users for now, it will be interesting to see how Ford decides to engage using Google+ in the future - and how long it takes other automotive brands to back its early-adoption strategy with a "+1" of their own.

Ford: https://plus.google.com/114277687548103339609/posts
Ford in Europe: https://plus.google.com/101706905424480603755/posts

PROMOTED VIDEO
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs General

    h2 Recruit Ltd: Inside Sales Manager - Accountancy Software - £80,000 OTE

    £50000 - £60000 per annum + £80,000 OTE: h2 Recruit Ltd: London, Reading , Sou...

    h2 Recruit Ltd: Business Development Manager - BIM Software - £55,000 OTE

    £40000 per annum + OTE £55,000 +Pension : h2 Recruit Ltd: An excellent opportu...

    Recruitment Genius: Senior Commodities Brokers / Sales / Closers / Telesales

    £10000 - £100000 per annum: Recruitment Genius: Investment consultancy firm sp...

    Recruitment Genius: Warehouse Operative

    £7 per hour: Recruitment Genius: This high quality thread manufacturer is recr...

    Day In a Page

    Homeless Veterans Christmas Appeal: Drifting and forgotten - turning lives around for ex-soldiers

    Homeless Veterans Christmas Appeal: Turning lives around for ex-soldiers

    Our partner charities help veterans on the brink – and get them back on their feet
    Putin’s far-right ambition: Think-tank reveals how Russian President is wooing – and funding – populist parties across Europe to gain influence in the EU

    Putin’s far-right ambition

    Think-tank reveals how Russian President is wooing – and funding – populist parties across Europe to gain influence in the EU
    Tove Jansson's Moominland: What was the inspiration for Finland's most famous family?

    Escape to Moominland

    What was the inspiration for Finland's most famous family?
    Nightclubbing with Richard Young: The story behind his latest book of celebrity photographs

    24-Hour party person

    Photographer Richard Young has been snapping celebrities at play for 40 years. As his latest book is released, he reveals that it wasn’t all fun and games
    Michelle Obama's school dinners: America’s children have a message for the First Lady

    A taste for rebellion

    US children have started an online protest against Michelle Obama’s drive for healthy school meals by posting photos of their lunches
    Colouring books for adults: How the French are going crazy for Crayolas

    Colouring books for adults

    How the French are going crazy for Crayolas
    Jack Thorne's play 'Hope': What would you do as a local politician faced with an impossible choice of cuts?

    What would you do as a local politician faced with an impossible choice of cuts?

    Playwright Jack Thorne's latest work 'Hope' poses the question to audiences
    Ed Harcourt on Romeo Beckham and life as a court composer at Burberry

    Call me Ed Mozart

    Paloma Faith, Lana del Ray... Romeo Beckham. Ed Harcourt has proved that he can write for them all. But it took a personal crisis to turn him from indie star to writer-for-hire
    10 best stocking fillers for foodies

    Festive treats: 10 best stocking fillers for foodies

    From boozy milk to wasabi, give the food-lover in your life some extra-special, unusual treats to wake up to on Christmas morning
    Phil Hughes head injury: He had one weakness – it has come back to haunt him

    Phil Hughes had one weakness – it has come back to haunt him

    Prolific opener had world at his feet until Harmison and Flintoff bounced him
    'I have an age of attraction that starts as low as four': How do you deal with a paedophile who has never committed a crime?

    'I am a paedophile'

    Is our approach to sex offenders helping to create more victims?
    How bad do you have to be to lose a Home Office contract?

    How bad do you have to be to lose a Home Office contract?

    Serco given Yarl’s Wood immigration contract despite ‘vast failings’
    Green Party on the march in Bristol: From a lost deposit to victory

    From a lost deposit to victory

    Green Party on the march in Bristol
    Putting the grot right into Santa's grotto

    Winter blunderlands

    Putting the grot into grotto
    'It just came to us, why not do it naked?' London's first nude free runner captured in breathtaking images across capital

    'It just came to us, why not do it naked?'

    London's first nude free runner captured in breathtaking images across capital