Frankfurt Motor Show 2011: Land Rover unveils new Defender concept
Tuesday 13 September 2011
Land Rover has unveiled two concept versions of tis iconic Defender model at the Frankfurt Motor Show.
The brand, which was making utility vehicles long before today's modern SUVs had been even imagined, faces a problem selling its heavy-duty models to consumers increasingly concerned about fuel consumption and environmental friendliness.
Land Rover's solution appears to have been to drastically slim down the model, and it gave the world the first look at its efforts with the surprise debut of two new concepts September 13.
The DC100 and DC100 Sport reflect the thinking behind the new Land Rover Defender, the brand said in a statement, while maintaining the flexibility, adaptability and configurability associated with the brand.
Although neither is production-ready, Land Rover clearly believes that a combination of lighter materials and more efficient engines can prolong the lifespan of the Defender, which is sold in a shrinking number of countries.
The models play on features commonly associated with Defenders of the past and present, including fold-down windscreens and three-abreast seating.
However, Land Rover has also included some very modern touches, including hybrid and plug-in engines, 'Wade Aid' monitoring systems to assess water depth and calculate the optimum speed for the driver and a terrain monitoring system that can warn drivers of obstacles while off-roading.
The models will be on show at the Frankfurt Motor Show through September 25.
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