General Motors unveils rival to Ford's SYNC

General Motors has unveiled an infotainment system which it hopes can rival Ford's SYNC package.

The automaker introduced the world to MyLink, a new package which integrates smartphones into its entertainment systems, February 17, describing it as an introduction which "takes media personalization to a new level."

Using a smartphone connected via Bluetooth, MyLink allows drivers to access services such as Pandora internet radio and Stitcher which need an always-on connection to work.

It also connects to the Gracenote music database (also used by iTunes) to provide automatic track names for MP3s, allowing drivers to search through their music collection by artist name or genre as well as seeing album cover art on the seven-inch display.

Like Ford's SYNC, the system is voice controlled and responds intuitively, allowing drivers to use commands such as "play (artist name)" or "call (name of contact)."

Although General Motors' OnStar offers a well-respected telematics system for drivers, MyLink is the first credible attempt from the automotive giant to compete with Ford in the area of connected infotainment.

It comes hot on the heels of Toyota's unveiling of its own system Entune at the Consumer Electronics Show last month, which uses a smartphone to connect to services such as Microsoft's Bing, iheartradio, MovieTickets.com, OpenTable.com and Pandora, which is now available on all three manufacturers' systems.

General Motors says that MyLink will be available first on the 2012 Chevrolet Volt and Equinox, before being expanded to other Chevrolet vehicles over the next 18 months.

http://www.chevrolet.com

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