Geneva Motor Show 2011: Skoda unveils new brand design
Wednesday 02 March 2011
Czech automaker Skoda has launched a new direction for its brand at this year's Geneva Motor Show.
The Volkwagen-owned company says that it is gearing up to intensify its activity in Europe, China, India and Russia and is reportedly planning a new product offensive which will see new vehicles released every six months on average from next year.
The brand revamp was showcased at Geneva by the VisionD concept, a midsize vehicle aimed at the market-leading Ford Mondeo which Skoda says singles out some of the company's characteristic design elements.
Although further details were somewhat sketchy, this apparently means "above average" interior space and an integrated tailgate for the rear of the concept, which features a long wheelbase which builds on previous models such as the Octavia.
A new logo for the automaker has also been released, making the winged arrow design larger and more visible with a brighter color.
Skoda has seen considerable growth over the past year, breaking several of its own sales records thanks to continued expansion in emerging markets, China in particular.
The Octavia is by far its most popular vehicle, selling 318,900 models in 2010.
The Geneva Motor Show is open to the public March 3 - 13 in Geneva, Switzerland.
Life & Style blogs
Persistent heartburn 'could be a sign of cancer', new survey warns
Losing appetite as you age? Try adding umami flavour to restore the 'joy of taste'
The enemy within: People who hear voices in their heads are being encouraged to talk back
Apple stopped a fingerprint scanner from appearing in Google’s Nexus 6
SAG Awards 2015: Best and worst gowns on the red carpet
Nigel Farage: NHS might have to be replaced by private health insurance
'We would evict Queen from Buckingham Palace and allocate her council house,' say Greens
French court convicts three over homophobic tweets, in case hailed as a 'significant victory' by LGBT rights campaigners
Greece elections: Syriza and EU on collision course after election win for left-wing party
British Muslim school children suffering a backlash of abuse following Paris attacks
George Galloway condemns 'racist, Islamophobic, hypocritical rag' Charlie Hebdo at freedom of speech rally
- 3 The enemy within: People who hear voices in their heads are being encouraged to talk back
- 4 Phil Neville backtracks on Tomas Rosicky 'I'd smash him' comments from Match of the Day 2
- 5 British grandmother Lindsay Sandiford faces execution by firing squad in Indonesia
£18000 - £20000 per annum: Recruitment Genius: Opportunity to join established...
£90 - £140 per day: Tradewind Recruitment: On behalf of a successful academy i...
£45000 - £50000 per annum: Investigo: My client, a global leader in providing ...
Excellent Salary: Austen Lloyd: WEST LONDON - An excellent new opportunity wit...