Geneva Motor Show opens to the public after confident start

As the Geneva Motor Show opens to the public March 3 after a packed press preview, organizers and automakers can breathe a sigh of relief that they appear to have hit the right balance with the models on show.

Held in a country more famous for neutrality than for its automotive prowess, Geneva prides itself on offering something for everyone - automaker and visitor alike - and hasn't been shy to embrace defiant symbols of raw, gas-guzzling power alongside new green vehicles now commonplace in the world's shows.

The interest generated by new prestige models on display from top-end automakers, such as the new four-wheel-drive Ferrari FF, the Lamborghini Aventador and the Maserati GranCabrio, proves that there is still a healthy market for cars that offer beauty and performance alone among those who can afford it.

At the lower end of the market the story was the same, with new crossover SUVs such as the Mazda Minagi, the SEAT IBX, the Renault Captur and the Fiat Freemont showing that automakers believe large vehicles stlll have a place among a young, urban audience - despite the fact that the debut of the Chrysler-designed Freemont did typify a "strong European prejudice against American vehicles," according to USA Today.

Of course, the current price of oil and looming government emissions targets aren't far from the mind of anybody in the automotive industry, and the recent trend towards smaller, lighter and greener cars isn't going to go away.

Barely an introduction went by without a mention of dramatic improvements in emissions (and that went for the supercars as well as the sedans), with cars such as the Kia Rio, the new Prius+ hybrid and the Mitsubishi e-compact concept exemplifying automakers' efforts to squeeze every mile from the fuel that they're using.

Thanks to Geneva's unashamed appeal to a wealthy audience, the British, German and Italian marques who showed up in force with fantastically-priced new models stopped electric vehicles from stealing the show - but it was close and those visitors who doubt that the future of mobility is electric before they visit are unlikely to leave with the same impression.

Almost every automaker had or was talking about its plans for electrified models, even if, as with Rolls-Royce and the new 102EX concept, they didn't sound entirely convinced.

Consumers got their first glimpse at the Opel Ampera, coming to market in late 2011, along with other EVs from big names such as Ford, Nissan, Toyota, Mercedes-Benz and Audi.

This year's show won't go down in history for one particular reason, but the vehicles on show display a confidence and ingenuity which the auto industry didn't have at this time last year - perhaps suggesting that automakers are getting to grips with a very, very uncertain future.

The Geneva Motor Show is open to the public March 3-13 in Geneva, Switzerland.

http://www.salon-auto.ch/en/

Sport
footballLIVE City face Stoke, while Warnock returns to Palace dugout
Arts and Entertainment
books
Life and Style
3D printed bump keys can access almost any lock
gadgets + techSoftware needs photo of lock and not much more
News
i100
PROMOTED VIDEO
Arts and Entertainment
Inside the gallery at Frederick Bremer School in Walthamstow
tvSimon Usborne goes behind the scenes to watch the latest series
Life and Style
Silvia says of her famous creation: 'I never stopped wearing it. Because I like to wear things when they are off the radar'
fashionThe fashion house celebrated fifteen years of the punchy pouch with a weighty tome
Arts and Entertainment
Gregg Wallace in Summer's Supermarket Secrets
tv All of this year's 15 contestants have now been named
News
i100Steve Carell selling chicken, Tina Fey selling saving accounts and Steve Colbert selling, um...
Life and Style
A picture taken on January 12, 2011 shows sex shops at the Paris district of Pigalle.
newsThe industry's trade body issued the moratorium on Friday
Arts and Entertainment
Could we see Iain back in the Bake Off tent next week?
tv Contestant teased Newsnight viewers on potential reappearance
News
i100
News
The slice of Prince Charles and Princess Diana's wedding cake and the original box from 29 July 1981
newsPiece of Charles and Diana's wedding cake sold at auction in US
Voices
The Ukip leader has consistently refused to be drawn on where he would mount an attempt to secure a parliamentary seat
voicesNigel Farage: Those who predicted we would lose momentum heading into the 2015 election are going to have to think again
Arts and Entertainment
Cara Delevingne made her acting debut in Anna Karenina in 2012
film Cara Delevingne 'in talks' to star in Zoolander sequel
Sport
Mario Balotelli pictured in his Liverpool shirt for the first time
football
Independent
Travel Shop
the manor
Up to 70% off luxury travel
on city breaks Find out more
santorini
Up to 70% off luxury travel
on chic beach resorts Find out more
sardina foodie
Up to 70% off luxury travel
on country retreats Find out more
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs General

    Junior VB.NET Application Developer (ASP.NET, SQL, Graduate)

    £28000 - £30000 per annum + Benefits + Bonus: Harrington Starr: Junior VB.NET ...

    C# .NET Web Developer (ASP.NET, JavaScript, jQuery, XML, XLST)

    £40000 - £50000 per annum + Benefits + Bonus: Harrington Starr: C# .NET Web De...

    Clinical Negligence Solicitor

    Highly Competitive Salary: Austen Lloyd: HAMPSHIRE MARKET TOWN - A highly attr...

    Network Engineer (CCNP, CCNA, Linux, OSPF, BGP, Multicast, WAN)

    £35000 per annum: Harrington Starr: Network Engineer (CCNP, CCNA, Linux, OSPF,...

    Day In a Page

    Ukraine crisis: The phoney war is over as Russian troops and armour pour across the border

    The phoney war is over

    Russian troops and armour pour into Ukraine
    Potatoes could be off the menu as crop pests threaten UK

    Potatoes could be off the menu as crop pests threaten UK

    The world’s entire food system is under attack - and Britain is most at risk, according to a new study
    Gangnam smile: why the Chinese are flocking to South Korea to buy a new face

    Gangnam smile: why the Chinese are flocking to South Korea to buy a new face

    Seoul's plastic surgery industry is booming thanks to the popularity of the K-Pop look
    From Mozart to Orson Welles: Creative geniuses who peaked too soon

    Creative geniuses who peaked too soon

    After the death of Sandy Wilson, 90, who wrote his only hit musical in his twenties, John Walsh wonders what it's like to peak too soon and go on to live a life more ordinary
    Caught in the crossfire of a cyber Cold War

    Caught in the crossfire of a cyber Cold War

    Fears are mounting that Vladimir Putin has instructed hackers to target banks like JP Morgan
    Salomé's feminine wiles have inspired writers, painters and musicians for 2,000 years

    Salomé: A head for seduction

    Salomé's feminine wiles have inspired writers, painters and musicians for 2,000 years. Now audiences can meet the Biblical femme fatale in two new stage and screen projects
    From Bram Stoker to Stanley Kubrick, the British Library's latest exhibition celebrates all things Gothic

    British Library celebrates all things Gothic

    Forthcoming exhibition Terror and Wonder: The Gothic Imagination will be the UK's largest ever celebration of Gothic literature
    The Hard Rock Café's owners are embroiled in a bitter legal dispute - but is the restaurant chain worth fighting for?

    Is the Hard Rock Café worth fighting for?

    The restaurant chain's owners are currently embroiled in a bitter legal dispute
    Caribbean cuisine is becoming increasingly popular in the UK ... and there's more to it than jerk chicken at carnival

    In search of Caribbean soul food

    Caribbean cuisine is becoming increasingly popular in the UK ... and there's more to it than jerk chicken at carnival
    11 best face powders

    11 best face powders

    Sweep away shiny skin with our pick of the best pressed and loose powder bases
    England vs Norway: Roy Hodgson's hands tied by exploding top flight

    Roy Hodgson's hands tied by exploding top flight

    Lack of Englishmen at leading Premier League clubs leaves manager hamstrung
    Angel Di Maria and Cristiano Ronaldo: A tale of two Manchester United No 7s

    Di Maria and Ronaldo: A tale of two Manchester United No 7s

    They both inherited the iconic shirt at Old Trafford, but the £59.7m new boy is joining a club in a very different state
    Israel-Gaza conflict: No victory for Israel despite weeks of death and devastation

    Robert Fisk: No victory for Israel despite weeks of devastation

    Palestinians have won: they are still in Gaza, and Hamas is still there
    Mary Beard writes character reference for Twitter troll who called her a 'slut'

    Unlikely friends: Mary Beard and the troll who called her a ‘filthy old slut’

    The Cambridge University classicist even wrote the student a character reference
    America’s new apartheid: Prosperous white districts are choosing to break away from black cities and go it alone

    America’s new apartheid

    Prosperous white districts are choosing to break away from black cities and go it alone