Global debuts expected as industry prepares for Detroit

The automotive industry is gearing up for around 30 global debuts expected in the new year at the North American International Auto Show (NAIAS), as the event struggles to retain its reputation as the top US auto show.

NAIAS, which kicks off on January 11, has been one of the world's largest and most influential shows for years. However, 2009's event was a more somber affair with visitor numbers dropping to 650,571 compared to over 700,000 in 2008. Held in Detroit, the US capital of car making, organizers expect 700 vehicles to be on display throughout the 2010 show's nine-day run.

All of the major US brands are expected to attend, but several other car makers are missing or are appearing in the sidelines in the current lineup, some for the second year running. After pulling out of last year's show, Mitsubishi and Nissan will display on "Electric Avenue," a special showcase area for green vehicles only. Likewise, Ferrari and Rolls-Royce, also absent from the 2009 line-up, will only be on display in "The Gallery," a separate exhibition held in the MGM Grand Detroit away from the main event at the Cobo Exhibition Hall. Suzuki will not attend at all for the second year running, despite appearing at the Los Angeles Auto Show only one month earlier in December. Porsche is not expected to attend either, having debuted the new Boxster Spyder in Los Angeles.

Nevertheless, organizers remain optimistic, promising an "incredible lineup." The 37,000 square-foot (3,437 square meter) Electric Avenue feature will showcase new green technology from both startups and major manufacturers, with nearly 20 cars on display. Organizers will be hoping to capitalize on the recent green motoring trend and position NAIAS closer to the Los Angeles Show, traditionally associated with environmental motoring. "The Gallery" will also offer a separate showcase of high-end marques for two days only in the MGM Grand, helping to attract high end car makers back to the show and provide much needed space in the main exhibition hall.

Unveilings planned for the show include the Cadillac CTS-V Coupe (hot on the heels of the CTS Coupe debuted at Los Angeles), an electric C30 from Volvo and a new hybrid concept from Prius manufacturer Toyota. BMW has also announced plans to debut the MINI Beachcomber Concept, a doorless four-seater "buggy" derived from the original Mini.

On January 11, the winner of the North American Car and Truck of the Year Awards will be announced, chosen by North American motoring journalists. The car finalists are the Buick LaCrosse, Ford Fusion Hybrid and the Volkswagen Golf whilst truck finalists are the Chevrolet Equinox, Ford Transit Connect and the Subaru Outback. On January 12, the winner of the EyesOn Design award will be presented by the Detroit Institute of Ophthalmology to honor and celebrate a major design achievement in the automotive industry.

The North American International Auto Show runs from January 11 - 24 and is open to the public from January 16. An adult ticket costs $12 (€8.40).

News
peopleFrankie Boyle responds to referendum result in characteristically offensive style
Sport
Lewis Hamilton will start the Singapore Grand Prix from pole, with Nico Rosberg second and Daniel Ricciardo third
F1... for floodlit Singapore Grand Prix
Arts and Entertainment
'New Tricks' star Dennis Waterman is departing from the show after he completes filming on two more episodes
tvHe is only remaining member of original cast
Arts and Entertainment
tvHighs and lows of the cast's careers since 2004
PROMOTED VIDEO
Sport
Fans hold up a scarf at West Ham vs Liverpool
footballAfter Arsenal's clear victory, focus turns to West Ham vs Liverpool
New Articles
i100... she's just started school
News
news
New Articles
i100
Life and Style
Couples have been having sex less in 2014, according to a new survey
life
Arts and Entertainment
musicBiographer Hunter Davies has collected nearly a hundred original manuscripts
Sport
football
New Articles
i100... despite rising prices
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs General

    Cover Supervisor

    £75 - £90 per day + negotiable: Randstad Education Group: Are you a cover supe...

    Marketing Manager - Leicestershire - £35,000

    £30000 - £35000 per annum: Ashdown Group: Marketing Manager (CIM, B2B, MS Offi...

    Marketing Executive (B2B and B2C) - Rugby, Warwickshire

    £22000 - £25000 per annum: Ashdown Group: A highly successful organisation wit...

    SEN Coordinator + Teacher (SENCO)

    £1 per day: Randstad Education Leeds: Job Purpose To work closely with the he...

    Day In a Page

    Scottish referendum: The Yes vote was the love that dared speak its name, but it was not to be

    Despite the result, this is the end of the status quo

    Boyd Tonkin on the fall-out from the Scottish referendum
    Manolo Blahnik: The high priest of heels talks flats, Englishness, and why he loves Mary Beard

    Manolo Blahnik: Flats, Englishness, and Mary Beard

    The shoe designer who has been dubbed 'the patron saint of the stiletto'
    The Beatles biographer reveals exclusive original manuscripts of some of the best pop songs ever written

    Scrambled eggs and LSD

    Behind The Beatles' lyrics - thanks to Hunter Davis's original manuscript copies
    'Normcore' fashion: Blending in is the new standing out in latest catwalk non-trend

    'Normcore': Blending in is the new standing out

    Just when fashion was in grave danger of running out of trends, it only went and invented the non-trend. Rebecca Gonsalves investigates
    Dance’s new leading ladies fight back: How female vocalists are now writing their own hits

    New leading ladies of dance fight back

    How female vocalists are now writing their own hits
    Mystery of the Ground Zero wedding photo

    A shot in the dark

    Mystery of the wedding photo from Ground Zero
    His life, the universe and everything

    His life, the universe and everything

    New biography sheds light on comic genius of Douglas Adams
    Save us from small screen superheroes

    Save us from small screen superheroes

    Shows like Agents of S.H.I.E.L.D are little more than marketing tools
    Reach for the skies

    Reach for the skies

    From pools to football pitches, rooftop living is looking up
    These are the 12 best hotel spas in the UK

    12 best hotel spas in the UK

    Some hotels go all out on facilities; others stand out for the sheer quality of treatments
    These Iranian-controlled Shia militias used to specialise in killing American soldiers. Now they are fighting Isis, backed up by US airstrikes

    Widespread fear of Isis is producing strange bedfellows

    Iranian-controlled Shia militias that used to kill American soldiers are now fighting Isis, helped by US airstrikes
    Topshop goes part Athena poster, part last spring Prada

    Topshop goes part Athena poster, part last spring Prada

    Shoppers don't come to Topshop for the unique
    How to make a Lego masterpiece

    How to make a Lego masterpiece

    Toy breaks out of the nursery and heads for the gallery
    Meet the ‘Endies’ – city dwellers who are too poor to have fun

    Meet the ‘Endies’ – city dwellers who are too poor to have fun

    Urbanites are cursed with an acronym pointing to Employed but No Disposable Income or Savings
    Paisley’s decision to make peace with IRA enemies might remind the Arabs of Sadat

    Ian Paisley’s decision to make peace with his IRA enemies

    His Save Ulster from Sodomy campaign would surely have been supported by many a Sunni imam