GM unveils first model of new China car brand

General Motors unveiled the first model of its new car brand aimed specifically at China on Monday, aiming to strengthen its sales lead in the world's top auto market by wooing middle-class drivers.

The Baojun 630, an affordable yet sporty 1.5-litre-engine sedan, has been produced by GM and its partners Shanghai Automotive Industry Corporation Group and Wuling Motors and was unveiled ahead of this week's Shanghai Auto Show.

"GM is proud to be introducing our newest brand to the people of China," said Kevin Wale, president and managing director of the GM China Group.

"The Baojun 630 will address the growing demand across the country for affordable personal transportation."

The compact sedan will be priced between $10,000 and $15,000, Wales said.

It was designed for young drivers in China's second- and third-tier cities in the country's vast interior, which are home to tens of millions of people with growing buying power.

Having already conquered China's coastal areas and first-tier cities such as Beijing and Shangahi, carmakers are increasingly looking inland to extend their phenomenal growth in a market that saw sales rise more than 32 percent to 18.06 million units last year.

China overtook the United States as the world's top car market in 2009. GM is the leading foreign automaker in the country as measured by sales.

Baojun, whose name translates to "treasured horse", will go on sale later this month through a network of 150 dedicated dealerships across the country.

The number of dealerships is expected to double by the end of the year, GM said in a statement.

Matthew Tsien, vice president of the SAIC-GM-Wuling (SGMW) joint venture, said several further models under the Baojun nameplate were in development. The new brand was first announced last year.

Analysts remain bullish about the market's prospects, as the number of car owners is still relatively small compared with the country's massive population of more than 1.3 billion.

The Shanghai Auto Show opens to the media on Tuesday.

jqf-dd/dma/adm

 

News
The cartoon depicts the UK (far left) walking around a Syrian child refugee
newsIn an exclusive artwork for The Independent, Ali Ferzat attacks Britain's lack of 'humanity'
Life and Style
Man taking selfie in front of car
health
Sport
footballManager attacks Sky Sports pundit Jamie Redknapp after criticism of Diego Costa's apparent stamping
Life and Style
food + drink
PROMOTED VIDEO
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs General

    Recruitment Genius: Digital Account Manager - OTE £40,000

    £25000 - £40000 per annum: Recruitment Genius: This web-based lead generation ...

    Tradewind Recruitment: Intervention Teacher Required To Start ASAP.

    £125 - £150 per day + Negotiable: Tradewind Recruitment: A 'wonderful primary ...

    Tradewind Recruitment: Maths Teacher

    £90 - £140 per day: Tradewind Recruitment: Our client is an 11-16 mixed commun...

    Recruitment Genius: PHP / Drupal / SaaS Developer

    £32000 - £36000 per annum: Recruitment Genius: A rapidly developing company in...

    Day In a Page

    Greece elections: In times like these, the EU has far more dangerous adversaries than Syriza

    Greece elections

    In times like these, the EU has far more dangerous adversaries than Syriza, says Patrick Cockburn
    Holocaust Memorial Day: Nazi victims remembered as spectre of prejudice reappears

    Holocaust Memorial Day

    Nazi victims remembered as spectre of prejudice reappears over Europe
    Fortitude and the Arctic attraction: Our fascination with the last great wilderness

    Magnetic north

    The Arctic has always exerted a pull, from Greek myth to new thriller Fortitude. Gerard Gilbert considers what's behind our fascination with the last great wilderness
    Homeless Veterans appeal: Homeless in Wales can find inspiration from Daniel’s story

    Homeless Veterans appeal

    Homeless in Wales can find inspiration from Daniel’s story
    Front National family feud? Marine Le Pen and her relatives clash over French far-right party's response to Paris terror attacks

    Front National family feud?

    Marine Le Pen and her relatives clash over French far-right party's response to Paris terror attacks
    Pot of gold: tasting the world’s most expensive tea

    Pot of gold

    Tasting the world’s most expensive tea
    10 best wildlife-watching experiences: From hen harriers to porpoises

    From hen harriers to porpoises: 10 best wildlife-watching experiences

    While many of Britain's birds have flown south for the winter, it's still a great time to get outside for a spot of twitching
    Nick Easter: 'I don’t want just to hold tackle bags, I want to be out there'

    'I don’t want just to hold tackle bags, I want to be out there'

    Nick Easter targeting World Cup place after England recall
    DSK, Dodo the Pimp, and the Carlton Hotel

    The inside track on France's trial of the year

    Dominique Strauss-Kahn, Dodo the Pimp, and the Carlton Hotel:
    As provocative now as they ever were

    Sarah Kane season

    Why her plays are as provocative now as when they were written
    Murder of Japanese hostage has grim echoes of a killing in Iraq 11 years ago

    Murder of Japanese hostage has grim echoes of another killing

    Japanese mood was against what was seen as irresponsible trips to a vicious war zone
    Syria crisis: Celebrities call on David Cameron to take more refugees as one young mother tells of torture by Assad regime

    Celebrities call on David Cameron to take more Syrian refugees

    One young mother tells of torture by Assad regime
    The enemy within: People who hear voices in their heads are being encouraged to talk back – with promising results

    The enemy within

    People who hear voices in their heads are being encouraged to talk back
    'In Auschwitz you got used to anything'

    'In Auschwitz you got used to anything'

    Survivors of the Nazi concentration camp remember its horror, 70 years on
    Autumn/winter menswear 2015: The uniforms that make up modern life come to the fore

    Autumn/winter menswear 2015

    The uniforms that make up modern life come to the fore