Green automakers vie for attention in LA

Korean automaker Kia launched its new hybrid at the Los Angeles Auto Show on November 17, jumping into an increasingly competitive market for fuel-efficient vehicles.

The Kia Optima Hybrid is the company's first hybrid developed for the US market and will be available in showrooms early next year, although pricing is still unconfirmed.

Kia says that the new hybrid can manage 40 mpg 5.88 l/100km), offering an all-electric top speed of 62 miles per hour (100 km/h) using a 40.2 horsepower electric motor, which is coupled with a gas engine to produce a total of 206.2 horsepower in hybrid mode.

With the new Optima Hybrid weighing in at 3,490 pounds (1,583 kg), Kia is keen to stress that much of the weight reductions are from its new battery which it says weighs 28 pounds (13 kg) less than the pack used in the Toyota Camry Hybrid.

Developed in partnership with LG Chem, the new battery uses lithium polymer technology, instead of the nickel metal hydride used in the Toyota hybrids or the lithium ion batteries used in the Nissan Leaf.

Like competing hybrids, the Optima also boasts regenerative braking and stop-start technology to shut off the engine when the vehicle isn't in motion.

Although Kia's 40 mpg claim makes it a clear contender in the increasingly green US auto market, it's not the only automaker with its eyes on the big 4-0.

Ford is touting its own range of four models under 40 mpg, promising that its 2011 range will be the industry's "broadest lineup of fuel economy leaders."

The range includes three 2011 models - the Fiesta SE with SFE package (40 mpg highway), Fusion Hybrid and Lincoln MKZ Hybrid (41 mpg/5.72 l/100km city) - and the new 2012 Focus.

The LA Auto Show is open to the public November 19-28.

http://www.laautoshow.com

PROMOTED VIDEO
News
Happy in his hat: Pharrell Williams
people
Life and Style
fashion

News
The Magna Carta
archaeologyContemporary account of historic signing discovered
News
Jeremy Paxman has admitted he is a 'one-nation Tory' and complained that Newsnight is made by idealistic '13-year-olds' who foolishly think they can 'change the world'.
peopleFormer Newsnight presenter is being touted for a brand new role
News
The two-year-old said she cut off her fringe because it was getting in her eyes
news

Video: It is the type of thing no parent wants to hear

Arts and Entertainment
Avatar grossed $2.8bn at the box office after its release in 2009
film
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs General

    h2 Recruit Ltd: Sales Executive - Ceiling and Flooring - £26,000 OTE

    £26000 per annum + pension + career progression: h2 Recruit Ltd: An excellent ...

    h2 Recruit Ltd: Business Development Manager - Credit Reports - £100,000 OTE

    £50000 - £100000 per annum + benefits: h2 Recruit Ltd: Are you a high achievin...

    h2 Recruit Ltd: Sales Executive - Meetings & Events (MICE) - £40,000 OTE

    £30000 - £40000 per annum + benefits: h2 Recruit Ltd: Are you a high achieving...

    h2 Recruit Ltd: Sales Manager -Business Intelligence Software- £100,000 OTE

    £50000 - £100000 per annum + benefits: h2 Recruit Ltd: Are you a high achievin...

    Day In a Page

    Homeless Veterans Christmas Appeal: ‘We give them hope. They come to us when no one else can help’

    Christmas Appeal

    Meet the charity giving homeless veterans hope – and who they turn to when no one else can help
    Should doctors and patients learn to plan humane, happier endings rather than trying to prolong life?

    Is it always right to try to prolong life?

    Most of us would prefer to die in our own beds, with our families beside us. But, as a GP, Margaret McCartney sees too many end their days in a medicalised battle
    Thomas Cook's outgoing boss Harriet Green got by on four hours sleep a night - is that what it takes for women to get to the top?

    What does it take for women to get to the top?

    Thomas Cook's outgoing boss Harriet Green got by on four hours sleep a night and told women they had to do more if they wanted to get on
    Christmas jumper craze: Inside the UK factory behind this year's multicultural must-have

    Knitting pretty: British Christmas Jumpers

    Simmy Richman visits Jack Masters, the company behind this year's multicultural must-have
    French chefs have launched a campaign to end violence in kitchens - should British restaurants follow suit?

    French chefs campaign against bullying

    A group of top chefs signed a manifesto against violence in kitchens following the sacking of a chef at a Paris restaurant for scalding his kitchen assistant with a white-hot spoon
    Radio 4 to broadcast 10-hour War and Peace on New Year's Day as Controller warns of cuts

    Just what you need on a New Year hangover...

    Radio 4 to broadcast 10-hour adaptation of War and Peace on first day of 2015
    Cuba set to stage its first US musical in 50 years

    Cuba to stage first US musical in 50 years

    Claire Allfree finds out if the new production of Rent will hit the right note in Havana
    Christmas 2014: 10 best educational toys

    Learn and play: 10 best educational toys

    Of course you want them to have fun, but even better if they can learn at the same time
    Paul Scholes column: I like Brendan Rodgers as a manager but Liverpool seem to be going backwards not forwards this season

    Paul Scholes column

    I like Brendan Rodgers as a manager but Liverpool seem to be going backwards not forwards this season
    Lewis Moody column: Stuart Lancaster has made all the right calls – now England must deliver

    Lewis Moody: Lancaster has made all the right calls – now England must deliver

    So what must the red-rose do differently? They have to take the points on offer 
    Cameron, Miliband and Clegg join forces for Homeless Veterans campaign

    Cameron, Miliband and Clegg join forces for Homeless Veterans campaign

    It's in all our interests to look after servicemen and women who fall on hard times, say party leaders
    Millionaire Sol Campbell wades into wealthy backlash against Labour's mansion tax

    Sol Campbell cries foul at Labour's mansion tax

    The former England defender joins Myleene Klass, Griff Rhys Jones and Melvyn Bragg in criticising proposals
    Nicolas Sarkozy returns: The ex-President is preparing to fight for the leadership of France's main opposition party – but will he win big enough?

    Sarkozy returns

    The ex-President is preparing to fight for the leadership of France's main opposition party – but will he win big enough?
    Is the criticism of Ed Miliband a coded form of anti-Semitism?

    Is the criticism of Miliband anti-Semitic?

    Attacks on the Labour leader have coalesced around a sense that he is different, weird, a man apart. But is the criticism more sinister?
    Ouija boards are the must-have gift this Christmas, fuelled by a schlock horror film

    Ouija boards are the must-have festive gift

    Simon Usborne explores the appeal - and mysteries - of a century-old parlour game