Hyundai announces Veloster pricing
Friday 26 August 2011
Hyundai has confirmed the US price of its new compact Veloster coupe as it prepares to launch the vehicle later this year - although early marketing has gotten the automaker into trouble in Europe.
The Veloster, a three-door model designed to compete with 'fun' city cars such as the Mini Cooper, Volkswagen Beetle and Scion tC, will start from $17,300 (€11,975) in the US, Hyundai said August 24.
That's for the standard 1.6-liter six-speed model, although an "EcoShift" dual clutch transmission will be available for $18,550 (€12,840) when sales begin in September.
Standard features on the model include the Blue Link telematics system, Pandora internet radio, six airbags, electronic stability control, ABS braking and plenty of interior storage.
However, it's the Veloster's most unique feature - a passenger-side rear door to facilitate access to the back seat - which has got it in hot water in Europe, where advertising authorities in the Netherlands reportedly ordered an advert for the Veloster taken off air.
The graphic commercial shows the Grim Reaper watching and waiting as a young woman steps out of a conventional car on the road side, meeting a nasty end with an SUV truck seconds later
Using the Veloster, which has a hidden rear door that only opens on the kerb side (opposite the driver), the woman cheats death - but the happy ending apparently wasn't enough to satisfy Dutch censors.
See the banned commercial: http://www.youtube.com/watch?v=26t3sDrocTU&feature=player_embedded
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