On October 23 Italian supercar maker Lamborghini announced the official opening of their franchise in Sao Paulo, its first store in South America.

The store will be located on posh Avenida Europa in downtown Sao Paulo, which was chosen due to its status as one of the most modern and luxurious cities in South America.

This marks only the second Latin American store for "The Raging Bull," which operates a shop in Mexico.

Lamborghini may have their work cut out for them if they want to catch up with super sports car compatriots Ferrari (with stores in six Latin American countries) and Maserati (present in nine).

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