Luxury automaker confirms small SUV
Friday 03 December 2010
Porsche is to build a small SUV to compete with the likes of the Range Rover Evoque and BMW X3, the German luxury brand confirmed November 29.
In a statement emailed to journalists, Porsche confirmed that its supervisory board had given the go-ahead for a wider range of models, with a new model series under the name "Cajun".
The VW-owned automaker said that the Cajun will be sold alongside its current Cayenne SUV, describing the new SUV as an "efficient and sporty" entry model in the Porsche world.
It will boast "typical Porsche" features such as light weight, ease of handling and agility, added Porsche.
The Cajun is Porsche's attempt to increase sales among a younger demographic, offering the sportiness of the ever-popular Boxster with the additional comfort and space of a small SUV.
It's a tactic which echoes that of Saab, which recently introduced its own 9-4X crossover SUV at the LA Auto Show, in a bid to bring the Swedish brand to a younger market.
Both models will compete directly with the new Range Rover Evoque, the smallest, lightest and most fuel efficient Range Rover ever produced by the brand.
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