Luxury cars back in vogue as Mercedes-Benz posts record sales
Wednesday 06 July 2011
Luxury cars are in demand more than ever, according to statistics released this week by some of Germany's top automakers.
Mercedes-Benz, one of the world's best known luxury auto brands, said this week that it has sold more vehicles around the world in the first half of 2011 than in any previous year, with 610,531 drivers splashing out on a car between January and June.
It says that by the end of this year, it has its sights on selling 1.3 million Mercedes-Benz passenger cars, setting an all-time sales record.
The brand also set a record for the quarter - a feat repeated by Audi USA, which sold more cars last quarter than it ever has done in the US.
With BMW also expanding its US lead ahead of both Audi and Mercedes Benz to become easily the top-selling luxury auto brand in the States this year, it seems that there is demand anew for luxury vehicles, in the US and - perhaps more importantly - around the world.
Although demand for its models in the US rose too, Mercedes-Benz says that much of its growth comes from the developing BRIC countries, and China in particular - in the first six months of this year, Chinese buyers snapped up 52 percent more models than they did last year from the German brand.
That's consistent with Audi's experiences in India, which saw sales for the first half of this year more than double to reach an all-time high, far outstripping Mercedes-Benz's growth in the country of 40.3 percent, although admittedly from a smaller base.
Life & Style blogs
More Britons believe that multiculturalism makes the country worse - not better, says poll
Osborne to cap family benefits at £23,000 – announced ahead of his post-election Budget
Nathan Collier: Montana man inspired by same-sex marriage ruling requests right to wed two wives
Sickness and disability benefits could be reduced by £30 a week as part of £12bn welfare cuts
Greece debt crisis: Angela Merkel and Francois Hollande issue Athens with 24-hour ultimatum to avoid crashing out of the euro
Greece crisis: Referendum exposes a gaping hole at the heart of the European Union – its lack of genuine legitimacy
- 1 Florida man sentenced to two-and-a-half years for having sex on the beach in front of a child
- 2 Autistic teenager beaten up by bullies makes them watch 20-minute video about autism
- 3 Nick Kyrgios calls former Olympian Dawn Fraser a 'blatant racist' after she tells Wimbledon star to 'go back where their parents came from'
- 4 World learns of app that shows you who unfriended you on Facebook, app promptly crashes
- 5 Chris Moyles reportedly set to make radio comeback with new breakfast show on XFM
£23000 - £27000 per annum: Recruitment Genius: A Business Analyst is required ...
£16000 - £23000 per annum: Recruitment Genius: To succeed, you will need to ha...
£8 per hour: Recruitment Genius: This is an opportunity to join an award winni...
£7 - £9 per hour: Recruitment Genius: Are you outgoing? Do you want to work in...