Modern art unveiled in Paris ahead of Motor Show

(Range Rover)

Range Rover is to become the latest auto brand to enter the world of pop-up art, commissioning a series of installations on the streets of Paris.

The four installations have been created by French artists to celebrate the launch of the Range Rover Evoque at the Paris Motor Show, which opens to the public October 2.

The concept is reminiscent of the London tattooed ice sculpture unveiled by Nissan and celebrity tattooist Henry Hate to mark the UK launch of the Nissan Cube in February this year.

The Parisian artists, André (AKA Monsieur A), JCDC, Surface To Air and Yorgo Touplas, built their installations around a wire-frame replica of the Evoque.

They are on show until September 30 at the Pompidou Centre, Palais de Tokyo, Quai Henri IV and the Musée des Arts et Métiers.

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