Hyundai wins three German design awards
Friday 10 August 2012
Hyundai has won three awards from the German Design Council (Rat für Formgebung). Two of the awards were for the interior and exterior design of the new second-generation Golf-sized i30, while the third was for the company's i-oniq concept car displayed at the Geneva Motor Show.
A few years ago, Hyundai would have been an unlikely candidate to win design prizes but the company has been busy injecting style into its more recent models, and, in particular adapting them to sophisticated European tastes; both the i30 and the i-oniq concept were designed at the Hyundai Motor Europe Technical Centre at Rüsselsheim in Germany.
Hyundai's original i30 was the company's first car to match mainstream European rivals in most areas of performance, and its success gave Hyundai a bit of room to be more adventurous with the appearance of the second-generation model, which uses the “fluidic sculpture” approach first seen on the larger i40. It looks as though that boldness is now paying off.
The i-oniq, as well as winning admirers for its looks, also showed off a drivetrain incorporating both a petrol engine and an electric motor, which may provide some hint of future hybrid or range-extending technology from Hyundai.
Hyundai's recent emphasis on design is shared with its sister brand Kia, which employs Peter Schreyer, formerly of Volkswagen and Audi, one of Germany's leading car designers.
Life & Style blogs
George Galloway on Scottish independence: The political class is doing what Hitler couldn’t – destroying Britain
Daniele Watts: Django Unchained actress detained in Los Angeles after being mistaken for a prostitute
Scottish independence: Nationalist leader Jim Sillars threatens pro-union companies with 'day of reckoning' after independence
Scottish independence: Yes campaign feels the heat as Alex Salmond's NHS claims come under furious attack
Scottish independence: Britain faces 'constitutional crisis' at next election
£23m Birmingham cycle scheme is attacked by Tory councillor for not catering to the elderly
- 1 Amy Winehouse statue unveiled in Camden
- 2 Lego breaks out of the toy box and heads for the gallery
- 3 George Galloway on Scottish independence: The political class is doing what Hitler couldn’t – destroying Britain
- 4 Headaches, fry ups, and hair of the dog - why do we get hangovers, and is there such thing as a 'cure'?
- 5 A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
£50 - £65 per day: Randstad Education Leeds: We are looking for flexible and i...
£50 - £65 per annum: Randstad Education Leeds: We are looking for flexible and...
£130 - £160 per day: Randstad Education Leeds: Qualified KS2 Supply Teacher r...
£130 - £160 per day: Randstad Education Leeds: Qualified KS1 Teacher required,...