Kia begins big eco push
Thursday 17 September 2009
BMW started it with EfficientDynamics, Mercedes has BlueEFFICIENCY, while Skoda uses GreenLine and Ford favours ECOnetic. Over at Volkswagen it's BlueMotion. What do all these tags have in common – apart from an appalling disregard for rules of punctuation and capitalisation? They're all eco-brands of the major motor manufacturers.
Now Kia has joined the club. After a not particularly imaginative bit of lexicographical mixing and matching, the Korean manufacturer has come up with the EcoDynamics badge for the cleanest and most frugal versions of its cars.
That said, there's some real substance behind the the new name. Most immediately, there's a new version of the Golf-sized cee'd fitted with a fuel-saving stop-start system but the company is also showing a number of hybrid models at the Frankfurt Motor Show under the EcoDyamics banner. Kia already has one hybrid in production, the Forte LPI saloon, which is presently sold in Korea and uses an LPG-powered internal combustion engine. The company is bringing 36 Forte hybrids to Europe as a toe-in-the-water exercise for tests with the press, government bodies and environmental organisations. The Forte is being shown at Frankfurt alongside two hybrid concept cars – a cee'd using a petrol-powered drivetrain similar to that fitted to the Forte, and a hybrid version of the new mid-sized Sorento SUV that uses a small but high-output (163 horsepower) 1.6 litre diesel engine paired with a 40 horsepower electric motor.
Life & Style blogs
iPhone 6s Plus photos: leaks show Force Touch display, subtly altered size
iPhone 6s and 6s Plus battery capacity will be weaker than predecessors, Apple leaks suggest
Amazon Prime Video launches offline viewing, feature Netflix has said is 'never going to happen'
How to discover who your best friends are on WhatsApp - using a tool within the application
What do the emojis on Snapchat mean?
Climate change: 2015 will be the hottest year on record 'by a mile', experts say
Senior British politicians tell David Cameron: When dead children are being washed up on beaches, it's time to act
Jeremy Corbyn calls Osama bin Laden's killing a 'tragedy' - but was it taken out of context?
If these extraordinarily powerful images of a dead Syrian child washed up on a beach don’t change Europe’s attitude to refugees, what will?
If you're not already angry about the refugee crisis, here's a history lesson to remind you why you really should be
Theresa May says migrants should be banned from entering the UK unless they have jobs lined up
- 1 Moscow voted the world's unfriendliest city
- 2 The excuses your boss is most likely to believe when you call in sick
- 3 I'm pansexual – here are the five biggest misconceptions about my sexuality
- 4 More than 11,000 Icelanders offer to house Syrian refugees to help European crisis
- 5 If these extraordinarily powerful images of a dead Syrian child washed up on a beach don’t change Europe’s attitude to refugees, what will?
£40000 - £42000 per annum: Recruitment Genius: This is an exciting opportunity...
£35000 - £40000 per annum: Recruitment Genius: This IT support company has a n...
Negotiable: Recruitment Genius: A works engineer is required in a progressive ...
£21000 - £25000 per annum: Recruitment Genius: Our client is seeking someone w...