Mitsibushi reduces price of i-MiEV electric car by £10,000
By David Wilkins
Monday 23 August 2010
Mitsubishi has bowed to the inevitable and reduced the price of its i-MiEV electric vehicle (EV) due to be delivered to customers in the UK from January next year. The company announced in March that the car would sell for £38,699, before applying the government's planned £5,000 subsidy for electric vehicles; while this price was considered expensive, it probably only became impossible to sustain once Nissan announced shortly afterwards that its UK-built Leaf EV would sell for some £10,000 less.
Now Mitsubishi has announced that it will sell the i-MiEV at £23,990 (after subsidy), exactly the same price as the Leaf; while the Leaf will still provide very stiff competition, the new pricing at least gives the i-MiEV a sporting chance of establishing itself in the market. One major difference between the Leaf and the i-MiEV is that the Leaf has been designed from the ground up as an EV while the i-MiEV is an adaptation of an existing petrol-powered model, albeit one of the most convincing; unlike some other EV conversions, the i-MiEV doesn't sacrifice any passenger or luggage space in order to accommodate its batteries or electric propulsion system.
The Mitsubishi pricing switch demonstrates that at this early stage in the attempt to take EVs into the mass market, nobody really has much idea what price customers will be prepared to pay for them – and that the market probably isn't going to take off without a fair bit of support from manufacturers and governments.
Life & Style blogs
Snapchat removed the Best Friends list feature and 'stalkers' are upset
Baldness could soon be treated using stem cells, scientists hope
A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
Eight-year-old girl Camilla Lisant suggests possible cure for cancer to her scientist father
Lack of medically trained staff leaves NHS 111 phone service struggling to cope, claims insider
9 reasons Greece's experiment with the radical left is doomed to failure
'We would evict Queen from Buckingham Palace and allocate her council house,' say Greens
Have we reached 'peak food'? Shortages loom as global production rates slow
Greece elections: Syriza and EU on collision course after election win for left-wing party
British grandmother Lindsay Sandiford faces execution by firing squad in Indonesia
Liberal Democrat minister defends comments suggesting immigration causes pub closures
- 2 The awkward moment Sarah Palin raised $25,000 for Hillary Clinton's election campaign
- 3 Ball pool for adults opens in London
- 4 Amal Clooney gives excellent response to fashion question at European Court of Human Rights
- 5 Baldness could soon be treated using stem cells, scientists hope
£40000 per annum: Ashdown Group: A reputable organisation within the leisure i...
£90 - £140 per day: Tradewind Recruitment: I am currently working in partnersh...
£96000 - £200000 per annum: Recruitment Genius: Looking for a better earning p...
£32000 - £36000 per annum: Recruitment Genius: A rapidly expanding company in ...