Peugeot to introduce the sporty new RCZ to British buyers at the MPH Show
Monday 19 October 2009
This is the RCZ, Peugeot's answer – although they wouldn't thank you for saying it – to Audi's successful TT sports car. The RCZ was formally launched at the Frankfurt Motor Show, but most British buyers will get their first chance to see it at the forthcoming MPH Show, a sort of car circus or variety event that takes place at Earls Court between November 5 and 8.
Peugeot's move highlights the challenge car manufacturers face in introducing their products to British buyers in an age when the still-large UK market seems unable to sustain a regular mainstream motor show of its own – the 2010 British show (it was normally a biennial fixture) was cancelled in March this year. This has increased the attractions for the car-makers of alternative car-related events such as MPH and Goodwod's Festival of Speed.
For Peugeot, there's quite a lot riding on the RCZ. As a sporty specialised niche model, it probably won't sell in huge numbers even if it's a success, but if it makes the right sort of impact, it could still help Peugeot rediscover some of its old zing. In the Eighties and Nineties, the French manufacturer won legions of fans with exciting models such as the lively 205GTI but its current rather stodgy line-up could badly do with an injection of some of that old Peugeot flair.
The RCZ goes on sale in the UK in April 2010 at a price of about £22,000.
Life & Style blogs
How Old Do I Look: Microsoft’s super advanced age-guessing app is terrible at guessing how old celebrities are, too
What do the emoji on Snapchat mean?
The 12 most sexually satisfied countries in the world revealed
ZX Spectrum to return with Vega reboot
Uploading pictures to find out how old you are gives Microsoft the right to post them wherever they want
Over 50,000 families shipped out of London boroughs in the past three years due to welfare cuts and soaring rents
EU asylum policy is 'a direct threat to our civilisation', says Nigel Farage
The Rothschild Libel: Why has it taken 200 years for an anti-Semitic slur that emerged from the Battle of Waterloo to be dismissed?
General Election 2015: SNP and its activists 'openly racist' towards the English, Farage says
General Election 2015: UK will be 'run for the wealthy and powerful' if Tories retain power, Labour warns
Schools forced to act as 'miniature welfare states' with teachers buying underwear and even haircuts for poor pupils
- 5 How the language you speak changes your view of the world
£28000 - £45000 per annum: Recruitment Genius: A Senior Digital Marketing Cons...
£16640 - £18500 per annum: Recruitment Genius: An Assistant Stores Keeper is r...
£16000 - £18500 per annum: Recruitment Genius: This is an excellent opportunit...
£17000 - £30000 per annum: Recruitment Genius: Developer required to join a bu...