Range Rover Evoque makes a splash at the London Boat Show

The UK doesn't have a big motor show any more so Land Rover has been introducing its new Range Rover Evoque to the British public at the London Boat Show instead.











Many of the Evoque's well-heeled customers will be boat owners as well, so the Boat Show, which is currently running at London's Excel exhibition is probably as good a show-case as any for the new car. Its sleek lines certainly didn't look out of place among the expensive motor yachts on the Sunseeker stand at a party the company held on Friday for hundreds of prospective customers who have already put down deposits for the new model, many on the strength of photographs and early press coverage alone.



The Evoque is about the same size as the Freelander, with which it shares some parts, and takes the luxury Range Rover badge, previously associated with much bigger 4x4s, into new market territory. Prices will start at about £30,000, which is roughly the same as the most expensive Freelanders. Whereas Freelanders are all five-door diesels, the Evoque will be available in both three and five-door forms, and there will be a high-performance petrol option as well.



The Evoque, which isn't expected to go on sale until about the middle of the year, has generated enormous interest, mainly because its final design follows so closely that of Land Rover's well received LRX concept car; dramatic design studies of this type are often watered down on the way to production. And the word is that while the Evoque will appeal mainly to urban buyers, the new car still has the sort of off-road ability customers expect from a Land Rover or a Range Rover, although like the Freelander, the Evoque will be available with a choice of two-wheel or four-wheel drive.



Land Rover expects sales of the Evoque to surpass even those of its current best seller, the Freelander, of which it shifts about 60,000 in a good year.

PROMOTED VIDEO
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs General

    Recruitment Genius: Sales Executive - £40,000 - £70,000 OTE

    £40000 - £70000 per annum: Recruitment Genius: This is an exciting opportunity...

    Ashdown Group: (Senior) IT Business Analyst - London - European projects

    £45000 per annum: Ashdown Group: A successful & reputable global business is l...

    Recruitment Genius: Engineering Project Manager

    £35000 per annum: Recruitment Genius: This company is going through a period o...

    Recruitment Genius: Senior Software Developer - Java

    Negotiable: Recruitment Genius: This award-winning digital publishing solution...

    Day In a Page

    Isis hostage crisis: Militant group stands strong as its numerous enemies fail to find a common plan to defeat it

    Isis stands strong as its numerous enemies fail to find a common plan to defeat it

    The jihadis are being squeezed militarily and economically, but there is no sign of an implosion, says Patrick Cockburn
    Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action

    Virtual reality: Seeing is believing

    Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action
    Homeless Veterans appeal: MP says Coalition ‘not doing enough’

    Homeless Veterans appeal

    MP says Coalition ‘not doing enough’ to help
    Larry David, Steve Coogan and other comedians share stories of depression in new documentary

    Comedians share stories of depression

    The director of the new documentary, Kevin Pollak, tells Jessica Barrett how he got them to talk
    Has The Archers lost the plot with it's spicy storylines?

    Has The Archers lost the plot?

    A growing number of listeners are voicing their discontent over the rural soap's spicy storylines; so loudly that even the BBC's director-general seems worried, says Simon Kelner
    English Heritage adds 14 post-war office buildings to its protected lists

    14 office buildings added to protected lists

    Christopher Beanland explores the underrated appeal of these palaces of pen-pushing
    Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

    Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

    Scientists unearthed the cranial fragments from Manot Cave in West Galilee
    World War Z author Max Brooks honours WW1's Harlem Hellfighters in new graphic novel

    Max Brooks honours Harlem Hellfighters

    The author talks about race, legacy and his Will Smith film option to Tim Walker
    Why the league system no longer measures up

    League system no longer measures up

    Jon Coles, former head of standards at the Department of Education, used to be in charge of school performance rankings. He explains how he would reform the system
    Valentine's Day cards: 5 best online card shops

    Don't leave it to the petrol station: The best online card shops for Valentine's Day

    Can't find a card you like on the high street? Try one of these sites for individual, personalised options, whatever your taste
    Diego Costa: Devil in blue who upsets defences is a reminder of what Liverpool have lost

    Devil in blue Costa is a reminder of what Liverpool have lost

    The Reds are desperately missing Luis Suarez, says Ian Herbert
    Ashley Giles: 'I'll watch England – but not as a fan'

    Ashley Giles: 'I'll watch England – but not as a fan'

    Former one-day coach says he will ‘observe’ their World Cup games – but ‘won’t be jumping up and down’
    Greece elections: In times like these, the EU has far more dangerous adversaries than Syriza

    Greece elections

    In times like these, the EU has far more dangerous adversaries than Syriza, says Patrick Cockburn
    Holocaust Memorial Day: Nazi victims remembered as spectre of prejudice reappears

    Holocaust Memorial Day

    Nazi victims remembered as spectre of prejudice reappears over Europe
    Fortitude and the Arctic attraction: Our fascination with the last great wilderness

    Magnetic north

    The Arctic has always exerted a pull, from Greek myth to new thriller Fortitude. Gerard Gilbert considers what's behind our fascination with the last great wilderness