New car technology standard could make life easier for connected drivers

A consortium of major automakers and mobile phone manufacturers has announced a new connectivity standard between mobile phones and cars, ahead of the opening of this week's Frankfurt Motor Show, which is expected to be dominated by technology.

The new MirrorLink mark, unveiled September 12, is designed as a universal standard for connecting handsets to vehicle infotainment systems, giving consumers a simple way to get online while in their vehicles.

The first products using MirrorLink will be unveiled this week at the Frankfurt Motor Show in Germany, the consortium said in a statement.

The brands behind the standard represent some 60 percent of the world's automotive market share, including Daimler, General Motors, Hyundai, Mitsubishi, Peugeot/Citroen, Toyota and Volkswagen.

Ford, one of the earliest adopters when it comes to automotive technology, does not appear to be a member of the consortium.

Mika Rytkonen of the Car Connectivity Consortium, the organization behind the MirrorLink mark, said that it would allow the industry to work together to provide "an optimal user experience for accessing content while in the car."

With auto brands expected to unveil a host of in-vehicle entertainment and information technology at this month's auto show, ease of connectivity is set to become a major issue for both automakers and mobile phone companies in the coming years.

The future of the group, and the MirrorLink standard, will be discussed further at the Car Connectivity Consortium Summit, set to take place in Chicago September 29-30, 2011.

http://www.carconnectivity.org/

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