New pickup truck headed for Sydney unveiling
Thursday 23 September 2010
Ford has taken the wraps off its new Ranger pickup truck ahead of its debut at the Australian International Motor Show, announcing that it will be sold in 180 global markets - but not the US.
The global premiere of the compact pickup, designed in Australia, will take place on October 15 in Sydney, with Ford executives saying that "Australia has played a leading role in the development" of the product.
The redesign has seen gains in both power and fuel economy as the result of a new engine, although further details have not yet been confirmed.
Although the Ranger is a global Ford product, reports suggest it will not be sold in the US, where it is too similar to the larger F-150 pickup truck (which is around $4,000/€3,050 more expensive).
USA Today's Drive On blogger Chris Woodyard said that the Ranger "has lately lacked the cachet of the segment leader," the Toyota Tacoma.
It will likely face further competition from the new Mazda BT-50, a compact pickup also due to debut at the Australian International Motor Show.
Subaru is also rumored to be readying a WRX high performance version of its Forester SUV at the Sydney show, which runs from October 15 to 24.
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