Nissan has released European pricing details for its LEAF EV, with early comparisons suggesting that it will undercut Mitsubishi's competing i-MiEV both outside and inside Japan.
The LEAF will go on sale in four initial markets in Europe - the UK, Netherlands, Republic of Ireland and Portugal.
Reservations will begin for these four launch markets in July, but the automaker says that the LEAF will be available in every major Western European country by the end of 2011.
More than 9,500 consumers have already preordered the LEAF in the United States, where reservations opened on April 20.
The LEAF is considerably cheaper than the Mitsubishi iMiev in both the UK and Japanese markets, where pricing for both cars has now been announced.
In Japan (without incentives) the Mitsubishi i-MiEV retails at 3.98 million yen (€31,250) compared to 3.76 million yen (€29,500) for the Nissan LEAF.
In Britain (without incentives), the Mitsubishi i-MiEV retails at £38,699 (€43,594) compared to £28,350 (€33,353) for the Nissan LEAF.
Nissan LEAF pricing
• Price in UK is £23,350 (€27,471) after government incentives
• Price in the Netherlands is €32,839 (£28,068). Dutch buyers will benefit from €6,000 - €19,000 in tax savings over five years
• Price in Republic of Ireland is €29,995 (£25,637) after government incentives
• Price in Portugal is €29,955 (£25,603) after government incentives