OnStar heads to SXSW
Wednesday 09 March 2011
General Motors has launched a unique test of its new intelligent Twitter technology in the runup to this weekend's South by Southwest festival (SXSW) in the US city of Austin, Texas.
The automaker has equipped ten vehicles from the US and Canada with special equipment that allows the vehicles and their occupant to tweet messages and their locations as they drive to Austin, Texas for the SXSW festival.
Ten teams from different parts of North America, each with four blogging participants, have been given a vehicle to drive, stopping along the way to do good deeds and raise money for a charity.
Fans of the cities, which include Chicago, Los Angeles, New York, Toronto and Vancouver, can follow the teams' progress on a special website, designed to showcase the vehicles' unique abilities.
General Motors said that the Road Trip Challenge is also an opportunity for it to get first-hand feedback on new social media technologies which could be integrated into OnStar, the company's telematics and infotainment system.
Though the social media integration is an interesting example of the recent growth in in-car connectivity, equally telling is the reason why these vehicles are heading to SXSW - General Motors is set to participate in a panel discussion at a March 11 interactive event discussing the future of the "connected car."
This comes only a week after Ford CEO Alan Mulally took to the stage to discuss Ford's vision for connectivity at CeBIT, Europe's major technology conference, and is yet another example of how closely intertwined vehicles are becoming with today's communication methods such as Facebook and Twitter.
As a vehicle's connectivity steadily becomes a more important purchasing driver for vehicles, it seems that automakers are desperate to prove that they're ahead of the curve.
Follow the progress of the vehicles: http://onstarsxsw2011.appspot.com/
Life & Style blogs
Naked yoga: the bare truth - it's already big in the US, and has now landed here
A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
The 10 Best kitchen knives
Angus Steakhouse: How does tourist staple continue to thrive in today's gourmet market?
Kim Jong-ale: How did Ushers brewery of Trowbridge end up in North Korea producing Pyongyang's number one beer - and what did it take to set up a taste test back in Wiltshire?
The food poverty scandal that shames Britain: Nearly 1m people rely on handouts to eat – and benefit reforms may be to blame
US Navy christens huge $3 billion destroyer ship USS Zumwalt that appears as a fishing boat on enemy radar
Scottish independence: It is the English who should be on their knees, begging the Scots to vote ‘No’
Nigel Farage fatigue? Half of voters ‘immune’ to Ukip’s appeal
'Sinful': Video of British Muslims dancing to Pharrell Williams's hit Happy comes under attack
Nigel Farage: I’m taking on the status quo, and the Establishment’s fighting back
- 1 'Natural' energy drink banned for containing erectile dysfunction drug
- 2 Dylan Tombides: West Ham confirm 20-year-old striker has died after battle with cancer
- 3 Loch Ness Monster found on Apple Maps?
- 4 Angus Steakhouse: How does tourist staple continue to thrive in today's gourmet market?
- 5 Cover up! Mother told to show less cleavage during Disneyland family trip: 'Are we supposed to wear turtlenecks our whole lives?'
£150.00 per week: QA Apprenticeships: This company is a company that specializ...
£153.75 per week: QA Apprenticeships: This company is an innovative outsourcin...
£150.00 per week: QA Apprenticeships: This company has been providing on site ...
£150.00 per week: QA Apprenticeships: We've been supplying best of breed peopl...