Play-Doh car parked in London
Wednesday 09 March 2011
Continuing a recent spate of street sculptures to mark car launches, Chevrolet unveiled a model of its new Orlando on the streets of London March 9 - made entirely of Play-Doh.
The vehicle, a bright blue model which sits proudly alongside parked cars in the British capital's trendy Clerkenwell district, is the world's biggest Play-Doh model and designed to showcase the family-friendly Orlando.
It took a team of eight model makers two weeks to construct and is made out of 1.5 tonnes of Play-Doh, one of the world's most popular toys, in the color aquamarine.
Chevrolet says that Play-Doh was chosen for the 4.6-meter-long model because it topped a survey of Britain's favorite toys, although it's not clear what the company would have made had Kinder Egg, which came in third place, won.
A spokeswoman for Chevrolet told Relaxnews that the car will be on display in the Lakeside shopping center in London for the next week.
Automakers have become increasingly creative with street sculptures in recent years - last September saw a series of art installations based on wire-frame vehicles erected in Paris to celebrate the launch of the Range Rover Evoque.
In February 2010, Nissan commissioned celebrity tattoooist Henry Hate to add his unique art onto an enormous block of ice which was frozen around a Nissan Cube car in the center of London.
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