Range Rover Evoque Si4 Dynamic
Saturday 16 April 2011
Top speed: 135mph
0-60mph: 7.1 seconds
CO2 emissions: 199g/km
Best for: Those prepared to wait for a good thing
Also worth considering? Audi Q5, BMW X3, Land Rover Freelander
First, a confession. I haven't actually driven Land Rover's Range Rover Evoque yet because this car's launch has been the modern equivalent of the Dance of the Seven Veils. In fact, I've already been to half a dozen motor shows or company events at which different aspects of this car have been revealed to drooling punters and motoring journalists. At the most recent, I was able to experience it from the passenger seat, but I don't expect to get behind the wheel until later this summer, a year after the first showing at a fancy Kensington Palace party. This sort of extended tease can only be sustained if the product concerned is exceptionally appealing – and the Evoque is.
What makes it special? Many of the parts you can't see are already familiar from the Land Rover Freelander, so really it's about the way it looks. The company has, in effect, taken its dramatic and beautiful LRX concept car and put it on the road. That sounds like a simple process, but it isn't. Concept cars are flights of fancy, used by designers to push the boundaries. They rarely take account of the practicalities of production or everyday use on the road but somehow, Land Rover has managed to solve all the problems without compromising the LRX's purity of form.
And what is it that the design of the Evoque is meant to evoke in the minds of potential customers? Visually, this car is clearly intended to tap directly into the enormous cachet that attaches to the Range Rover – that much is clear from familiar features such as the clamshell bonnet and "floating" roof. But the Evoque isn't a lazy retro job that merely plunders the rich store of goodwill that attaches to Land Rover's most luxurious model. Rather, it seems set to burnish the Range Rover name further, because despite being cheaper and smaller than any other car to carry that badge, the Evoque is the most stylish, sporty and agile Rangie ever.
Women, the fashion-conscious and city dwellers who wouldn't previously have bought a big Range Rover will be fighting to get their hands on this one. Land Rover dealers will greet them with a mind-boggling choice of "personalisation" options that will drive the bill for some Evoques far beyond £40,000. The good news is that the "Pure" version, which most closely resembles the original LRX concept, starts at £27,995. At that price, I don't think there's anything else that can touch it for style.
Life & Style blogs
iPhone 7 (or iPhone 6S) leaked pictures show similarities to older model — but Apple is fixing the biggest issue of all
The face of fertility: why do men find women who are near ovulation more attractive?
'Help me I'm trapped in a factory' messages keep being found on bottles of vitamin water
Google has set its terrifying, dreaming image robots on the public
What do the emojis on Snapchat mean?
Nathan Collier: Montana man inspired by same-sex marriage ruling requests right to wed two wives
Greece crisis: IMF was pushed around by Angela Merkel and Nicholas Sarkozy – and now it is being humiliated
Forget little green men – aliens will look like humans, says Cambridge University evolution expert
'I wish the BBC would stop calling it Islamic State' – David Cameron unleashes frustration at broadcaster
Greece crisis: The wider lesson is that it’s time to abandon this failed experiment in currencies
Girl, 7, stares down hate preacher at Ohio festival with pro-LGBT rainbow flag gesture
- 1 Michelle Watt's father says TV presenter killed herself because she was in constant pain
- 2 Nathan Collier: Montana man inspired by same-sex marriage ruling requests right to wed two wives
- 3 'Help me I'm trapped in a factory' messages keep being found on bottles of vitamin water
- 4 North Korean defector flees to Finland 'with evidence of chemical testing on humans'
- 5 Greek debt crisis: The photograph that conveys the despair of Greece's elderly
£15000 - £25000 per annum: Recruitment Genius: To support their continued grow...
£22000 - £25000 per annum: Recruitment Genius: They are the go-to company for ...
Negotiable: Recruitment Genius: This is an opportunity to join the UK's leadin...
Negotiable: Recruitment Genius: This caravan dealership are currently recruiti...