Scandinavian automaker under the spotlight in Zurich's new EV store
Monday 25 October 2010
To avoid being overshadowed by the imminent release of the Nissan LEAF and Mitsubishi i-MiEV in Europe, Scandinavian EV brand THINK is following the example of Tesla and hitting the high street.
The electric vehicle maker announced October 25 that it will take center stage in a new concept store dedicated entirely to electric mobility in Zurich, Switzerland.
The outlet is billed as the world's first concept store devoted entirely to electric mobility and has been created by Swiss retail giant Migros to spark interest in its "m-way" EV project.
Visitors to the m-way store will be able to experience electric mobility using multimedia screens, driving simulators, other special exhibits and a library, as well as viewing other electric mobility options such as electric scooters.
Its aim is to showcase a selection of vehicles available to rent, lease or to buy, with the 46,500 CHF (€34,143) THINK City car the star attraction in its lineup.
With nearly 10,000 THINK City cars are already on the road and production about to commence in the US, THINK was in the EV game long before high-profile competitors such as Nissan, Mitsubishi and Chevrolet.
However, its sales presentation has lacked the star-power of its fellow early adopter Tesla (despite the latter selling only a fraction of THINK's total), which famously hired the man behind Apple's retail strategy for its network of stores and has proved a hit with celebs from actor George Clooney and musician will.i.am to tech executives Sergey Brin and Michael Dell.
California-based Tesla opened its Zurich store in June this year, naming Switzerland as its largest per-capita market with about 50 of its Roadster models sold.
Nissan has also opted to create an electric vehicle space, announcing its Innovation Station at London's O2 center earlier this month to showcase the Nissan LEAF.
Life & Style blogs
Alexander McQueen at auction: What makes a really great piece of fashion?
A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
No female ejaculation, please, we’re British: a history of porn and censorship
Stressed nurses are 'forced to choose between health of patients and their own'
Pornhub: Kim Kardashian's sex tape is the most-watched porn video of all-time
Disgruntled RBS worker writes hilarious open letter to Russell Brand after anti-capitalist publicity stunt leaves him hungry
Nigel Farage defends Kerry Smith 'ch***y' comment: 'If you are going for a Chinese, what do you say you’re going for?'
Nigel Farage's approval rating hits 'record low' as popularity suffers in wake of Ukip sex scandal
Rozanne Duncan: Ukip expels councillor for 'jaw-dropping' comments made in BBC TV interview
Sony hack: Angelina Jolie branded 'seriously out of her mind' in further embarrassing leaked email saga
Panic Saturday: 13 million Britons spend £1.2bn – while 13 million others across the country live in poverty unable to afford food
- 1 Nigel Farage: Me vs Russell Brand on Question Time – he's got the chest hair but where are his ideas?
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
Excellent Salary: Austen Lloyd: Exeter - An excellent opportunity for a Solici...
£17000 - £20000 per annum: Ashdown Group: IT Helpdesk Support Technician - 12 ...
£28000 - £32000 per annum + pension + holidays: The Jenrick Group: Maintenance...
£30000 - £38000 per annum + pesion + holidays: The Jenrick Group: World Wide S...