Scandinavian automaker under the spotlight in Zurich's new EV store

To avoid being overshadowed by the imminent release of the Nissan LEAF and Mitsubishi i-MiEV in Europe, Scandinavian EV brand THINK is following the example of Tesla and hitting the high street.

The electric vehicle maker announced October 25 that it will take center stage in a new concept store dedicated entirely to electric mobility in Zurich, Switzerland.

The outlet is billed as the world's first concept store devoted entirely to electric mobility and has been created by Swiss retail giant Migros to spark interest in its "m-way" EV project.

Visitors to the m-way store will be able to experience electric mobility using multimedia screens, driving simulators, other special exhibits and a library, as well as viewing other electric mobility options such as electric scooters.

Its aim is to showcase a selection of vehicles available to rent, lease or to buy, with the 46,500 CHF (€34,143) THINK City car the star attraction in its lineup.

With nearly 10,000 THINK City cars are already on the road and production about to commence in the US, THINK was in the EV game long before high-profile competitors such as Nissan, Mitsubishi and Chevrolet.

However, its sales presentation has lacked the star-power of its fellow early adopter Tesla (despite the latter selling only a fraction of THINK's total), which famously hired the man behind Apple's retail strategy for its network of stores and has proved a hit with celebs from actor George Clooney and musician will.i.am to tech executives Sergey Brin and Michael Dell.

California-based Tesla opened its Zurich store in June this year, naming Switzerland as its largest per-capita market with about 50 of its Roadster models sold.

Nissan has also opted to create an electric vehicle space, announcing its Innovation Station at London's O2 center earlier this month to showcase the Nissan LEAF.

http://www.m-way.ch

Arts and Entertainment
Joe Cocker performing on the Stravinski hall stage during the Montreux Jazz Festival, in Montreux, Switzerland in 2002
musicHe 'turned my song into an anthem', says former Beatle
News
Clarke Carlisle
sport
Sport
footballStoke City vs Chelsea match report
Arts and Entertainment
theatreThe US stars who've taken to UK panto, from Hasselhoff to Hall
PROMOTED VIDEO
Life and Style
Approaching sale shopping in a smart way means that you’ll get the most out of your money
life + styleSales shopping tips and tricks from the experts
News
newsIt was due to be auctioned off for charity
News
Coca-Cola has become one of the largest companies in the world to push staff towards switching off their voicemails, in a move intended to streamline operations and boost productivity
peopleCoca-Cola staff urged to switch it off to boost productivity
Environment
Sir David Attenborough
environment... as well as a plant and a spider
Voices
'That's the legal bit done. Now on to the ceremony!'
voicesThe fight for marriage equality isn't over yet, says Siobhan Fenton
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs General

    Austen Lloyd: Regulatory / Compliance / Exeter

    Excellent Salary: Austen Lloyd: Exeter - An excellent opportunity for a Solici...

    Ashdown Group: IT Support Technician - 12 Month Fixed Term - Shrewsbury

    £17000 - £20000 per annum: Ashdown Group: IT Helpdesk Support Technician - 12 ...

    The Jenrick Group: Maintenance Planner

    £28000 - £32000 per annum + pension + holidays: The Jenrick Group: Maintenance...

    The Jenrick Group: World Wide PLC Service Engineer

    £30000 - £38000 per annum + pesion + holidays: The Jenrick Group: World Wide S...

    Day In a Page

    Isis in Iraq: Yazidi girls killing themselves to escape rape and imprisonment by militants

    'Jilan killed herself in the bathroom. She cut her wrists and hanged herself'

    Yazidi girls killing themselves to escape rape and imprisonment
    Ed Balls interview: 'If I think about the deficit when I'm playing the piano, it all goes wrong'

    Ed Balls interview

    'If I think about the deficit when I'm playing the piano, it all goes wrong'
    He's behind you, dude!

    US stars in UK panto

    From David Hasselhoff to Jerry Hall
    Grace Dent's Christmas Quiz: What are you – a festive curmudgeon or top of the tree?

    Grace Dent's Christmas Quiz

    What are you – a festive curmudgeon or top of the tree?
    Nasa planning to build cloud cities in airships above Venus

    Nasa planning to build cloud cities in airships above Venus

    Planet’s surface is inhospitable to humans but 30 miles above it is almost perfect
    Surrounded by high-rise flats is a little house filled with Lebanon’s history - clocks, rifles, frogmen’s uniforms and colonial helmets

    Clocks, rifles, swords, frogmen’s uniforms

    Surrounded by high-rise flats is a little house filled with Lebanon’s history
    Return to Gaza: Four months on, the wounds left by Israel's bombardment have not yet healed

    Four months after the bombardment, Gaza’s wounds are yet to heal

    Kim Sengupta is reunited with a man whose plight mirrors the suffering of the Palestinian people
    Gastric surgery: Is it really the answer to the UK's obesity epidemic?

    Is gastric surgery really the answer to the UK's obesity epidemic?

    Critics argue that it’s crazy to operate on healthy people just to stop them eating
    Homeless Veterans appeal: Christmas charity auction Part 2 - now LIVE

    Homeless Veterans appeal: Christmas charity auction

    Bid on original art, or trips of a lifetime to Africa or the 'Corrie' set, and help Homeless Veterans
    Pantomime rings the changes to welcome autistic theatre-goers

    Autism-friendly theatre

    Pantomime leads the pack in quest to welcome all
    The week Hollywood got scared and had to grow up a bit

    The week Hollywood got scared and had to grow up a bit

    Sony suffered a chorus of disapproval after it withdrew 'The Interview', but it's not too late for it to take a stand, says Joan Smith
    From Widow Twankey to Mother Goose, how do the men who play panto dames get themselves ready for the performance of a lifetime?

    Panto dames: before and after

    From Widow Twankey to Mother Goose, how do the men who play panto dames get themselves ready for the performance of a lifetime?
    Thirties murder mystery novel is surprise runaway Christmas hit

    Thirties murder mystery novel is surprise runaway Christmas hit

    Booksellers say readers are turning away from dark modern thrillers and back to the golden age of crime writing
    Anne-Marie Huby: 'Charities deserve the best,' says founder of JustGiving

    Anne-Marie Huby: 'Charities deserve the best'

    Ten million of us have used the JustGiving website to donate to good causes. Its co-founder says that being dynamic is as important as being kind
    The botanist who hunts for giant trees at Kew Gardens

    The man who hunts giants

    A Kew Gardens botanist has found 25 new large tree species - and he's sure there are more out there