Scandinavian automaker under the spotlight in Zurich's new EV store
Monday 25 October 2010
To avoid being overshadowed by the imminent release of the Nissan LEAF and Mitsubishi i-MiEV in Europe, Scandinavian EV brand THINK is following the example of Tesla and hitting the high street.
The electric vehicle maker announced October 25 that it will take center stage in a new concept store dedicated entirely to electric mobility in Zurich, Switzerland.
The outlet is billed as the world's first concept store devoted entirely to electric mobility and has been created by Swiss retail giant Migros to spark interest in its "m-way" EV project.
Visitors to the m-way store will be able to experience electric mobility using multimedia screens, driving simulators, other special exhibits and a library, as well as viewing other electric mobility options such as electric scooters.
Its aim is to showcase a selection of vehicles available to rent, lease or to buy, with the 46,500 CHF (€34,143) THINK City car the star attraction in its lineup.
With nearly 10,000 THINK City cars are already on the road and production about to commence in the US, THINK was in the EV game long before high-profile competitors such as Nissan, Mitsubishi and Chevrolet.
However, its sales presentation has lacked the star-power of its fellow early adopter Tesla (despite the latter selling only a fraction of THINK's total), which famously hired the man behind Apple's retail strategy for its network of stores and has proved a hit with celebs from actor George Clooney and musician will.i.am to tech executives Sergey Brin and Michael Dell.
California-based Tesla opened its Zurich store in June this year, naming Switzerland as its largest per-capita market with about 50 of its Roadster models sold.
Nissan has also opted to create an electric vehicle space, announcing its Innovation Station at London's O2 center earlier this month to showcase the Nissan LEAF.
Life & Style blogs
The mother who never gave up on her child abused by the Oxford child sex ring
Britain scrapes into top 25 countries in the world to be a mother in Save the Children report
How to gain confidence and maximise your sexual potential
What do the emoji on Snapchat mean?
The 12 most sexually satisfied countries in the world revealed
In defence of liberal democracy
The Rothschild Libel: Why has it taken 200 years for an anti-Semitic slur that emerged from the Battle of Waterloo to be dismissed?
General Election 2015: UK will be 'run for the wealthy and powerful' if Tories retain power, Labour warns
General election live: SNP suspends two members for disrupting Labour rally
Schools forced to act as 'miniature welfare states' with teachers buying underwear and even haircuts for poor pupils
Andy McSmith's Sketch: Feisty audience is the real star of an enlightening show
- 1 If I were Prime Minister: I'd give tax cuts to the rich, keep Trident, and get my football team wrong
- 2 Top Gear: Jodie Kidd, Philip Glenister and Guy Martin 'in advanced talks' to join show
- 3 General Election 2015: 14-year-old boy asks Nick Clegg – 'can you kill Katie Hopkins?'
- 4 University student in court for allegedly covering housemates' food in window cleaner and spit
- 5 Garland shooting: Isis claims attack on Prophet Mohamed cartoon contest in Texas as its first action on US soil
£13676.46 - £16411.61 per annum + OTE: SThree: SThree Trainee Recruitment Cons...
£18000 - £22000 per annum + training: Ashdown Group: Business and Marketing Gr...
£20000 - £25000 per annum + Commission: SThree: Are you great at building rela...
£20000 - £22000 per annum + excellent benefits: Ashdown Group: Application Sup...