Sixty-two years of innovation comes to an end
Friday 18 December 2009
General Motors has promised that it will support Saab customers as it confirmed that it would end the brand after over 60 years of innovation.
Saab vehicles implemented some of the most commonly-seen technology in today's motoring world. Most notably, turbochargers - now commonplace in premium cars - were pioneered in production vehicles by Saab in 1977. In 1971, Saab became the first car brand to include heated seats, also commonplace in today's high-end vehicles. Side impact bars were introduced by the firm in another world first a year later.
The news will prove devastating to thousands of loyal Saab fans around the world, despite GM's promise to look after its customers. Results of a study released this summer by Ruhr University's Dr. Rüdiger Hossiep suggest that Saab owners form a stronger attachment to their car than all other owners and brands, after studying 1.2 million users of a German car forum. Saab owners have been at the top of his "involvement index" for three years, identifying themselves 40 times more closely with their cars than the average Nissan driver.
However, last week General Motors announced that Saab technology had been passed to automaker Beijing Automotive Industry Holdings Co. Ltd (BAIC), meaning that consumers may still see features pioneered by Saab on the market in the future. Beijing Automotive is understood to be currently integrating the technology with a view to starting production of a Saab-based brand of cars as early as 2011.
Life & Style blogs
Penis size study: what's 'normal' anyway?
What happens to your body when you give up sugar?
Apple and Google users being spied on for a decade because of 'Freak' security flaw
International Space Station’s huge size shown in spacewalk image
Have sex with your iPad thanks to the new sex toy no-one asked for
'Jihadi John': CAGE representative storms off Sky News accusing Kay Burley of Islamophobia
Durham Free School: 'Creationism taught at' free school facing closure
Nearly 100,000 of Britain's poorest children go hungry after parents' benefits are cut
Ukip would cut billions from Scottish budget to fund English tax cuts
End of the licence fee: BBC to back radical overhaul of how it is funded
Ukraine crisis: Top Chinese diplomat backs Putin and says West should 'abandon zero-sum mentality'
- 1 Home Office says Nigerian asylum-seeker can’t be a lesbian as she’s got children
- 2 What happens to your body when you give up sugar?
- 3 Japanese island overrun with cats after population explodes
- 4 Apple and Google users being spied on for a decade because of 'Freak' security flaw
- 5 Have sex with your iPad thanks to the new sex toy no-one asked for
£30000 - £35379 per annum: Recruitment Genius: The company is based in Welwyn ...
£20000 - £22000 per annum: Recruitment Genius: This is an opportunity to join ...
£25000 - £30000 per annum: Recruitment Genius: Resource and Recruitment Manage...
£20000 - £25000 per annum: Recruitment Genius: A Junior IT Support Technician ...