Sixty-two years of innovation comes to an end
Friday 18 December 2009
General Motors has promised that it will support Saab customers as it confirmed that it would end the brand after over 60 years of innovation.
Saab vehicles implemented some of the most commonly-seen technology in today's motoring world. Most notably, turbochargers - now commonplace in premium cars - were pioneered in production vehicles by Saab in 1977. In 1971, Saab became the first car brand to include heated seats, also commonplace in today's high-end vehicles. Side impact bars were introduced by the firm in another world first a year later.
The news will prove devastating to thousands of loyal Saab fans around the world, despite GM's promise to look after its customers. Results of a study released this summer by Ruhr University's Dr. Rüdiger Hossiep suggest that Saab owners form a stronger attachment to their car than all other owners and brands, after studying 1.2 million users of a German car forum. Saab owners have been at the top of his "involvement index" for three years, identifying themselves 40 times more closely with their cars than the average Nissan driver.
However, last week General Motors announced that Saab technology had been passed to automaker Beijing Automotive Industry Holdings Co. Ltd (BAIC), meaning that consumers may still see features pioneered by Saab on the market in the future. Beijing Automotive is understood to be currently integrating the technology with a view to starting production of a Saab-based brand of cars as early as 2011.
Life & Style blogs
Astrological signs are almost all wrong, as movement of moon and sun throws out zodiac
Professional wine tasters putting teeth at risk, study finds
NHS property sale could raise £7.5bn to help pay off its growing deficit and free up space for housing
Clocks change: how to make sure iPhone and smartphones automatically ‘spring forward’
Gay marriage, one year on: Couples mark first anniversary of same-sex marriages
Ukip supporters are 55 or older, white and socially conservative, finds British Social Attitudes Report
JK Rowling responds to fan tweeting she 'can't see' Dumbledore being gay
Jeremy Clarkson sacked live: Alan Yentob 'wouldn't rule out' ex Top Gear host's BBC return
David Cameron calls Labour 'hopeless, sneering socialists' while announcing 7-day NHS plans
Revealed: Putin's army of pro-Kremlin bloggers
The West has it totally wrong on Lee Kuan Yew
- 1 Is this bridge haunted by the ghost of nu rave?
- 2 The West has it totally wrong on Lee Kuan Yew
- 3 The day I starred in Only Fools and Horses
- 4 Scientists have discovered a simple way to cook rice that dramatically cuts the calories
- 5 Zayn Malik quits One Direction: Hundreds of workers request compassionate leave following band member's exit
£6 per hour: Recruitment Genius: This is an exciting opportunity to join a gro...
Negotiable: Recruitment Genius: A Service Delivery Manager is required to join...
£12000 - £24000 per annum: Recruitment Genius: A opportunity has arisen for a ...
£32000 - £38000 per annum: Ashdown Group: A successful accountancy practice in...