Ultra-luxury automakers still hesitant over EVs

Rolls-Royce confirmed February 20 that it will join the electric car club at the Geneva Motor Show, but like many of its luxury counterparts, it seems uncertain that electrified vehicles are the future.

It will show a one-off electric version of its $300,000 Phantom sedan at the show, which is open to the public March 3-13 in Geneva, Switzerland, before sending the vehicle on a global test tour.

Rolls-Royce, one of the world's most iconic - and expensive - automakers, described the model, known as the 102EX, as a "test bed" to gather research for future decisions about alternative drive trains.

The tour will visit Europe, the Middle East, Asia and North America, giving existing Rolls-Royce owners the opportunity to share their thoughts and feedback on their experiences with the company.

Customers and fans will be able to follow the progress of the 102EX on a dedicated website launched this week at http://www.electricluxury.com/.

In a video on the site, Rolls-Royce's CEO Torsten Müller-Ötvös asks whether "electric and luxury are in accordance?", and it seems that the brand's other luxury competitors may not have made up their minds either.

Rumors have been flying for years about Bentley's work with hybrid technology, although so far nothing has been confirmed from the United Kingdom-based automaker.

It has, however, been making obvious efforts to green its vehicles, announcing a far-reaching environment program at Geneva in 2008, rolling out greener "FlexFuel" engines to all its vehicles and promising a new powertrain delivering a 40 percent reduction in fuel consumption by 2012.

Aston Martin has traditionally been fairly dismissive of green technology, opting to add the tiny, low-emission Cygnet to its fleet rather than alter any of its V12 supercars such as the DB9, Vantage, Rapide or DBS.

In 2009, Aston Martin's CEO Ulrich Bez said that electric technology "is not something Aston Martin is working on" adding that "it will not represent a true alternative to the combustion engine for a long time."

As Rolls-Royce begins to hint at movement towards the area, it will be interesting to see whether its competitors change their minds.

http://www.salon-auto.ch/en/

Sport
sportGareth Bale, Carl Froch and Kelly Gallagher also in the mix for award
News
Japan's Suntory Beverage & Food has bought GlaxoSmithKline's Lucozade and Ribena
news
News
A tongue-eating louse (not the one Mr Poli found)
newsParasitic louse appeared inside unfilleted sea bass
Life and Style
Out and about: for 'Glee' character Bert Hummel, having a gay son was a learning curve
lifeEven 'cool' parents need help parenting gay teens
PROMOTED VIDEO
Money
Anyone over the age of 40 seeking a loan with a standard term of 25 years will be borrowing beyond a normal retirement age of 65, and is liable to find their options restricted
propertyAnd it's even worse if you're 40
Arts and Entertainment
Perhaps longest awaited is the adaptation of Jack Kerouac’s On the Road with Brazil’s Walter Salles directing and Sam Riley, Kristen Stewart and Viggo Mortensen as the Beat-era outsiders
books
Arts and Entertainment
theatreSinger to join cast of his Broadway show after The Last Ship flounders at the box office
Life and Style
fashion'To start singing with Pharrell is not that bad, no?'
News
news
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs General

    Austen Lloyd: Employment Solicitor

    £30000 - £60000 per annum + Excellent: Austen Lloyd: Employment Solicitor - Ke...

    Argyll Scott International: Risk Assurance Manager

    Negotiable: Argyll Scott International: Hi All, I'm currently recruiting for t...

    Austen Lloyd: Clinical Negligence Solicitor

    Highly Competitive Salary: Austen Lloyd: HAMPSHIRE MARKET TOWN - A highly attr...

    Ashdown Group: IT Systems Analyst / Application Support Engineer (ERP / SSRS)

    £23000 - £30000 per annum + pension, 25days holiday: Ashdown Group: An industr...

    Day In a Page

    In a world of Saudi bullying, right-wing Israeli ministers and the twilight of Obama, Iran is looking like a possible policeman of the Gulf

    Iran is shifting from pariah to possible future policeman of the Gulf

    Robert Fisk on our crisis with Iran
    The young are the new poor: A third of young people pushed into poverty

    The young are the new poor

    Sharp increase in the number of under-25s living in poverty
    Greens on the march: ‘We could be on the edge of something very big’

    Greens on the march

    ‘We could be on the edge of something very big’
    Revealed: the case against Bill Cosby - through the stories of his accusers

    Revealed: the case against Bill Cosby

    Through the stories of his accusers
    Why are words like 'mongol' and 'mongoloid' still bandied about as insults?

    The Meaning of Mongol

    Why are the words 'mongol' and 'mongoloid' still bandied about as insults?
    Mau Mau uprising: Kenyans still waiting for justice join class action over Britain's role in the emergency

    Kenyans still waiting for justice over Mau Mau uprising

    Thousands join class action over Britain's role in the emergency
    Isis in Iraq: The trauma of the last six months has overwhelmed the remaining Christians in the country

    The last Christians in Iraq

    After 2,000 years, a community will try anything – including pretending to convert to Islam – to avoid losing everything, says Patrick Cockburn
    Black Friday: Helpful discounts for Christmas shoppers, or cynical marketing by desperate retailers?

    Helpful discounts for Christmas shoppers, or cynical marketing by desperate retailers?

    Britain braced for Black Friday
    Bill Cosby's persona goes from America's dad to date-rape drugs

    From America's dad to date-rape drugs

    Stories of Bill Cosby's alleged sexual assaults may have circulated widely in Hollywood, but they came as a shock to fans, says Rupert Cornwell
    Clare Balding: 'Women's sport is kicking off at last'

    Clare Balding: 'Women's sport is kicking off at last'

    As fans flock to see England women's Wembley debut against Germany, the TV presenter on an exciting 'sea change'
    Oh come, all ye multi-faithful: The Christmas jumper is in fashion, but should you wear your religion on your sleeve?

    Oh come, all ye multi-faithful

    The Christmas jumper is in fashion, but should you wear your religion on your sleeve?
    Dr Charles Heatley: The GP off to do battle in the war against Ebola

    The GP off to do battle in the war against Ebola

    Dr Charles Heatley on joining the NHS volunteers' team bound for Sierra Leone
    Flogging vlogging: First video bloggers conquered YouTube. Now they want us to buy their books

    Flogging vlogging

    First video bloggers conquered YouTube. Now they want us to buy their books
    Saturday Night Live vs The Daily Show: US channels wage comedy star wars

    Saturday Night Live vs The Daily Show

    US channels wage comedy star wars
    When is a wine made in Piedmont not a Piemonte wine? When EU rules make Italian vineyards invisible

    When is a wine made in Piedmont not a Piemonte wine?

    When EU rules make Italian vineyards invisible